experiments in AI | part 1

This may be a short set of experiments but nonetheless I’ve always espoused that to understand something you should dive in and give it a go. Although I’m still resisting TikTok. I did a little update around Lancia this week and I had plugged some prompts into MidJourney: Italian, elegance, future, automotive, fashion. Attributes that

the new code of elegance

My Dad had a Lancia in the 70s. It could have been a Fulvia. I’m not completely sure. What I do know is that it was dark green and that he wrapped it around a lamp post on an icy road. My Mum banned him from getting another – and any other car that was

Growth outlook: Winter is coming. Should I get my coat?

About this time of year everyone gets their crystal balls out and we all know most of it is made up and hoping rather than knowing. But what feels different this year is that universally every agency person has the same level of optimism around new business. And that level is pretty bloody low. Sitting

tiny explosive ideas with tiny explosive coffee

Stop thinking about the “big” idea. The big idea that marketing searches for elusively. We’ve all sat in meetings searching for the big idea. Written briefs that demand a big idea. Followed a path of big media that will fuel a big idea. And moaned that either the agency can’t come up with the big

the future is from… Volvo

Volvo has changed. No longer just a brick to protect your family. Today, their cars look pretty cool. But today is yesterday in automotive terms so Volvo, like all manufacturers are looking to the future. But where most manufacturers jealously guard their knowledge stocks, the Swedes are opening theirs up. Well, I’m sure these are