From driveway envy to driveway curiosity

We’ve been doing a bit of consultancy work into the high net worth (HNWI) and the ultra HNWIs in the second half of this year. One of the areas that always comes up is ownership and role of cars. It used to be quite easy, but change is happening fast. Here’s some thoughts. Oh and

gin and football – a tale of two brand experiences

Gin and football. Not necessarily two things you would put together. Nonetheless I found myself experiencing them in a very different way this Bank Holiday weekend. Gin has had a massive resurgence in recent years. Long-lamented for being ‘mother’s ruin’, the rise in all things artisan and some audacious flavour combinations has seen the gin

NME change in content strategy keeps them front and centre

Some words from me in Marketing Week on NME’s change in content strategy. The link requires (free) subscription. If you can’t be bothered to click the synopsis is NME are going free, increasing circulation, broadening the content beyond music and extending into more digital content channels. Here’s my thoughts: Nicholas Gill, planning director at integrated

the future is from… Volvo

Volvo has changed. No longer just a brick to protect your family. Today, their cars look pretty cool. But today is yesterday in automotive terms so Volvo, like all manufacturers are looking to the future. But where most manufacturers jealously guard their knowledge stocks, the Swedes are opening theirs up. Well, I’m sure these are

at work – behind the scenes

Pinterest. The next big shiny object and must have in every presentation you give. And like I always say, you’ve got to try these things. So, I have. And have been for some time. But my own collection was a bit, er, well, a bit too me. So I decided to do a bit of

now that’s customer service

You know how difficult finding presents for your mum is, right? Fortunately my wife is signed up to a whole heap of cool baby sites that provide a lof of inspiration. On one of these sites we found Fill & Tell – a really delightful book for the grandparent to fill in for their grandchildren.

there are two b’s in digital

Digital Media is incomplete without the two B’s – Bravery and Budget. Latest article by me in Technology Digital.   Image source.

social media boredom

Brands today need to deviate from the conventional Social Media marketing path if they want to keep the consumers interested. Article by me in Technology Digital. Image source.

headphones made for mac

The kind folk at Jays sent me some of their new a-Jays Four headphones made especially for iPhone, IPod and iPad mac stuff to try out. Which is incredibly timely as I have always hated the headphones that come with iPhones. They have poor sound, get tied in knots at the earliest opportunity and hurt

we fear change

Change is the only constant factor in life and in the world of Technology; the businesses which realize this sooner, can only gain from it. Article by me in Technology Digital. Image source.