dove follow up – lock up your daughters October 17, 2007Posted by nicholas gill in account planning, advertising, brand, digital advertising, strategy, though leadership, Uncategorized, word of mouth, you tube.
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I think everyone must have used Dove as THE example of how a brand can truly influence culture, perception and attitude . Here’s the development of the campaign targeting parents of young girls who have massive exposure to the altered and warped images of beauty. Powerful.
stuff and things 12.09.07 September 12, 2007Posted by nicholas gill in account planning, advertising, books, brand, content, digital advertising, film, mobile, strategy, though leadership, thoughts, travel, TV, website.
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In flight entertainment going a step too far? Virgin America have recently trialled an in flight IM service allowing you to badger the hell out of other passengers, probably the “hotty” 3 rows in front of you. Frankly I’d find this annoying as fuck as we say here in Blighty. But the general service seems to have gone down a storm in the US. It seems that Virgin cool has transferred pretty well and spreading the gospel to the jetrosexuals stateside. I like the fact you get ice cream served during movies. (Image source)
And with the recent hullabaloo (I surprised myself writing that word too) about Heathrow and the general backlash against flying, those folks at Iconoculture have come up with It Sucks to Fly, a repository for all things negative about the chores of flying.
Get writing and you could be the next JK Rowling in this Times competition (closes Nov 17).
A new film and some interesting, intriguing content at 1-18-08
The story of the men (and the madness) who made ads that changed our lives.
Dirt cheap texts as opposed to dirty texts which would be a different link altogether.
google mother August 31, 2007Posted by nicholas gill in account planning, advertising, blog, integration, presentations, stats, strategy, thoughts, website.
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Mums. Bless them. We love them. And they love the web. Can’t get enough. And you thought it was all the young dudes who made the news. New research from eMarketer tells us 89% use it twice a day. Wow. Search is by far the biggest weapon of choice (Google being the goddess of choice in mother search world) with a HUGE 86% of respondents using search as their most efficient way of searching for info. The interwoven nature of offline and online is demonstrated by nearly two thirds using search to find more info after seeing an ad.
But although usage is high, their behaviour fits into their hectic worlds. We like to call this “snacking”, an apt description when nearly two thirds of visit duration are less than 30 mins. In an out. Onto the next thing.
Here’s a video I pulled together for a pitch last year trying to depict this in more visual impact terms than the graphs here which are from eMarketer in July & August 2007. What do you think (apart from the reduction in quality to make it web usable rather than you having to go to lunch during download time)?
Hybrid Mom (hy brid mom, n.): An adult female who has discarded outdated and unrealistic conceptions of motherhood. She is parent, wife, volunteer, and sometimes entrepreneur, all in one. Known for her strength, sense of humor, and flexibility, a hybrid mom is actually a fusion of roles that suit her own individuality.
I’m not particularly target audience but content wise it’s a little light to say the least (on the site), an example of which is the sparsely populated blog: three entries since December which makes you think that someone thought “hey, we need a blog cos like everyone does” and then failed at seeing it through. Hopefully the magazine has more exciting content – about half of mums/moms spend about an hour a day with the mags so maybe it has a better role there?