We’ve been doing a bit of consultancy work into the high net worth (HNWI) and the ultra HNWIs in the second half of this year. One of the areas that always comes up is ownership and role of cars. It used to be quite easy, but change is happening fast. Here’s some thoughts. Oh andContinue reading “From driveway envy to driveway curiosity”
Tag Archives: brand experience
experiments in AI | part 1
This may be a short set of experiments but nonetheless I’ve always espoused that to understand something you should dive in and give it a go. Although I’m still resisting TikTok. I did a little update around Lancia this week and I had plugged some prompts into MidJourney: Italian, elegance, future, automotive, fashion. Attributes thatContinue reading “experiments in AI | part 1”
the new code of elegance
My Dad had a Lancia in the 70s. It could have been a Fulvia. I’m not completely sure. What I do know is that it was dark green and that he wrapped it around a lamp post on an icy road. My Mum banned him from getting another – and any other car that wasContinue reading “the new code of elegance”
gin and football – a tale of two brand experiences
Gin and football. Not necessarily two things you would put together. Nonetheless I found myself experiencing them in a very different way this Bank Holiday weekend. Gin has had a massive resurgence in recent years. Long-lamented for being ‘mother’s ruin’, the rise in all things artisan and some audacious flavour combinations has seen the ginContinue reading “gin and football – a tale of two brand experiences”
NME change in content strategy keeps them front and centre
Some words from me in Marketing Week on NME’s change in content strategy. The link requires (free) subscription. If you can’t be bothered to click the synopsis is NME are going free, increasing circulation, broadening the content beyond music and extending into more digital content channels. Here’s my thoughts: Nicholas Gill, planning director at integratedContinue reading “NME change in content strategy keeps them front and centre”