Team Eleven – [bluurb] stuff and things

Growth outlook: Winter is coming. Should I get my coat?

About this time of year everyone gets their crystal balls out and we all know most of it is made up and hoping rather than knowing. But what feels different this year is that universally every agency person has the same level of optimism around new business. And that level is pretty bloody low. SittingContinue reading “Growth outlook: Winter is coming. Should I get my coat?”

Playing catch up: collaboration, automation, FinTech and CMOs.

So it’s been some time. Here’s a round up of some articles, comments and thoughts I’ve penned in the last few months while we’ve been busy launching pan European campaigns, creating content, expanding our minds, developing business and brand strategies, winning pitches and generally fuelling business growth for clients. More on that soon. Enjoy theseContinue reading “Playing catch up: collaboration, automation, FinTech and CMOs.”

Rebrand shakes off naff 70’s image of ‘Spritz’

Commenting in The Grocer on the revamp of the Blossom Hill Fruit Bloom (Membership required for the link – see images above). From a wine consumer perspective it makes sense as ‘Fruit Bloom’ doesn’t help you to distinguish what the product is or why it is different from the main Blossom Hill range of rose, whitesContinue reading “Rebrand shakes off naff 70’s image of ‘Spritz’”

Equal Pay Day: How you can stand up to the gender pay gap at work?

Team Eleven Client Partner, Sophie Gibson, comments in today’s Telegraph on how you can stand up to the gender pay gap at work. Sophie Gibson, founder of marketing firm Team Eleven, advises: “Asking to leave early can sometimes be difficult. But, given that awareness of the pay gap is growing, seize the opportunity to bring it your employersContinue reading “Equal Pay Day: How you can stand up to the gender pay gap at work?”

Need some help with that, love?

Team Eleven comment in The Telegraph from Client Partner, Sophie Gibson, on how to respond to patronising comments at work. “Being patronised is often the result of an unconscious bias, so wherever possible, it’s important to address the issue or it could become a barrier to progress or collaboration,” Sophie Gibson, founder of marketing firm TeamContinue reading “Need some help with that, love?”

How do convenience stores attract students? Think laterally.

Commenting in The Grocer on how convenience stores can attract students. (Membership required for the link – see images above). The challenge for convenience stores with students is to dissuade them from the established and new ‘metro style’ convenience supermarkets and also, crucially, online shopping. A simple search for ‘student food shopping’ will bring upContinue reading “How do convenience stores attract students? Think laterally.”