Rebrand shakes off naff 70’s image of ‘Spritz’ November 22, 2016Posted by nicholas gill in thought leadership, Uncategorized.
Tags: Team Eleven, the grocer, thought leadership
Commenting in The Grocer on the revamp of the Blossom Hill Fruit Bloom (Membership required for the link – see images above).
From a wine consumer perspective it makes sense as ‘Fruit Bloom’ doesn’t help you to distinguish what the product is or why it is different from the main Blossom Hill range of rose, whites and reds. ‘Spritz’ has shaken off it’s perhaps ‘naff’ 70s image, particularly with the resurgence of the Aperol Spritz in the last two years and this association will help to firmly place the revised product packaging into the light and refreshing category, something which a lot of people are looking for as an alternative to serious wine consumption.