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developing social content October 28, 2010

Posted by nicholas gill in content, DCH, download, social media, strategy.
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Recently, a number of our clients have expressed an eagerness to enter the social space. Rather than just “give them a Twitter”, we’ve developed a strategic framework for developing social content as part of DCH’s Socialising the Brand programme.

We wanted to share the work for it to be collaborated on. This is version 1.0, released October 2010. Please share it and let us know your thoughts.

The spreadsheet for the social content plan can be downloaded from the box.net sharing widget on the right hand side of this blog.

The presentation provides some context of where you get your content from and what form it needs to take and a framework for creating it. The spreadsheet provides a more granular pro forma for your social content including guidance, high level content overview and weekly planner with baked in impact. Of course, it’s missing the magic creative bit. For that, you’d need to come to us.

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Comments»

1. Tweets that mention developing social content « [bluurb] stuff and things -- Topsy.com - October 28, 2010

[...] This post was mentioned on Twitter by Pumpkin, Nicholas Gill. Nicholas Gill said: [blog] developing social content with excel content planner type thing http://bit.ly/dn1HzZ [...]

2. WorldMusicFans - November 16, 2010

Ou, it’s good ))

3. Derek Hodge - December 1, 2010

Since when did brands have DNA?

4. nicholas gill - December 1, 2010

@Derek well call it equity, essence, whatever buzzword you like really.

5. requirements for social engagement « [bluurb] stuff and things - February 28, 2011

[...] I’d share here. It’s most likely an interim update to sharing our thoughts on our Socialising the Brand  programme. Your thoughts [...]

6. facebook new insights one pager download « [bluurb] stuff and things - October 25, 2011

[...] As ever, download it (it’s in the Box.net download widget on the right of my blog alongside the Social Content Planner download), and use it, improve it (please share back), credit it but don’t just steal it. [...]

7. digital waste « [bluurb] stuff and things - November 11, 2011

[...] c 2min 50) from the talk I gave at a recent Knowledge Peers event. It’s common sense really. How can your brand intervene helpfully in the daily lives of your audience? Switch your thinking from inside-out to outside-in. Think about that before you jump onto the next [...]


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