developing social content October 28, 2010Posted by nicholas gill in content, DCH, download, social media, strategy.
Recently, a number of our clients have expressed an eagerness to enter the social space. Rather than just “give them a Twitter”, we’ve developed a strategic framework for developing social content as part of DCH’s Socialising the Brand programme.
We wanted to share the work for it to be collaborated on. This is version 1.0, released October 2010. Please share it and let us know your thoughts.
The spreadsheet for the social content plan can be downloaded from the box.net sharing widget on the right hand side of this blog.
The presentation provides some context of where you get your content from and what form it needs to take and a framework for creating it. The spreadsheet provides a more granular pro forma for your social content including guidance, high level content overview and weekly planner with baked in impact. Of course, it’s missing the magic creative bit. For that, you’d need to come to us.