Volvo has changed. No longer just a brick to protect your family. Today, their cars look pretty cool. But today is yesterday in automotive terms so Volvo, like all manufacturers are looking to the future. But where most manufacturers jealously guard their knowledge stocks, the Swedes are opening theirs up. Well, I’m sure these are just a few of the full range of R&D projects underway but it’s a smart move to open up the idea process. Simple website layout and navigation and simple, easy to understand projects. I really like this and the mix of what’s happening today and a glimpse of what’s coming tomorrow.
the future is from… Volvo
Posted bynicholas gillPosted inautomotive, brand experience, innovation, volvoTags:automotive, environment, f, future, open, social business, technology, volvo
Published by nicholas gill
Nicholas is the Co-founder and Strategy Partner of Team Eleven. He leads the strategic development of integrated marketing experiences to improve business performance. View more posts
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