jump to navigation

ass cam – even Jesus got busted February 21, 2011

Posted by nicholas gill in ass cam, insight, jeans, Levi's, rear view girls, video, viral.
add a comment

Check him out at 1m 54. A great idea from Levi’s. Girls in hot jeans + great bums = cheeky looks. Simple, human behaviour. Busted.





omg what happened and what should I do? June 14, 2010

Posted by nicholas gill in digital, digital advertising, social media, viral.

Free ebooks are ten a penny but this one caught my eye because:

– someone I trust tweeted about it

– the content looked pretty awesome and interesting & it has a fun title

– the content has many questions that a lot of clients and peers still have so always useful fodder

– it looked pretty cool

– and you can get a free download by paying with a tweet – the social payment system. I’ve not come across this before and is a great “forced viral” tactic that plays on the notion of “value exchange” that we all bang on about. Share the love and we’ll give you something for nothing. If only I could have changed the tweet content to make it less salesy but hey.

I haven’t read it yet – that’s what train journeys are for but chime in with any thoughts.

Twitter | Facebook | LinkedIn |nicholas.r.gill@gmail.com

memories matter & a droopy problem – using digital to promote health issues October 6, 2009

Posted by nicholas gill in Aardman, Alzheimer's disease, digital, digital advertising, Domain London, Erectile Dysfunction, Pharma, Profero, video, viral, you tube.
1 comment so far

Two new campaigns I wanted to share for the same reason: using digital to raise awareness and action of two serious health issues by doing something interesting.

Memories Matter

memories matter

Do you have a favourite memory? Something that you always look back on and smile? Domain have just launched a new campaign for the Alzheimer’s Research Trust including a microsite which stores peoples’ memories forever. The site demonstrates that without more funding for research into dementia, this is what we stand to lose. Sadly, dementia set to double within a generation. The site is a blend of real people and celeb memories including Terry Pratchett (the world’s most “famous” sufferer of Alzheimer’s) and others including Michael Parkinson, Felicity Kendall, Patrick Moore, Gordon Brown and loads more.  When you read some, you’ll laugh out loud. Read others and you’ll be quite choked. So many people, so many very personal memories.

This is quite close to my heart as my grandfather suffered from Alzheimer’s and it’s so heart breaking to see the inevitable decline from a once strong and clever man through the comedy moments of losing his glasses and they’re on top of his head all the time & deciding to flush tea towels down the toilet instead of the washing machine; to living in a different time period where he recognized nobody and nothing around him and the fear and anger this created inside him. Worse still was the decline in his health through the disease, the tension it caused in his relationships with his wife of over 50 years, his daughter and the inter-family relationships that are hard-wired into that bond. Sadly the mental decline and the need for constant care saw him spend his latter days in a care home where it was so painful to see someone you love literally wilt away.

Alzheimer’s is not a sexy charity in the way Cancer Research or stuff for kids is but it’s a cruel disease robbing people of their memories and ultimately their lives. Please support this campaign. Well done, Catch.

A hard Story About a Soft Subject

In Bed

[Site / You Tube Channel]

Obviously this isn’t one I’m familiar with but a wonderful take on a serious issue – erectile dysfunction. Profero have teamed up with Aardman films to create a series of short films about Dennis and his journey from Droop to Don Juan for Bayer-Schering pharma. In England, we’re very bad at admitting any health problem – unlike our American friends who appear to hold in high esteem their physical and psychological problems and will happily tell you all and the drugs their taking too. Over here, we just ignore it and hope it will go away. Not so easy when it’s a condition that affects millions of men over 40. I particularly like the disengaging tone and the way the truths of the problem come through (no pun intended) by being entertaining and engaging. In this overly-cluttered advertising world, doing something interesting is the only way to get noticed. This has it spades. Thanks to Nick Clarke for sharing.

Twitter | Facebook | LinkedIn |nr_gill@hotmail.com

Share this Post

[daily dobbie] science of sexy September 22, 2008

Posted by nicholas gill in dita von tees, video, viral, wonderbra, you tube.
add a comment

New Wonderbra ad.

See, it’s simple to spread your stuff virally – just let people embed it. Pretty sure this doesn’t happen in my brother’s lab…

Reach out and touch me:

Twitter | Facebook | LinkedIn |nr_gill@hotmail.com

[daily dobbie] peace channel September 16, 2008

Posted by nicholas gill in active branding, content, digital advertising, peace channel, social networks, ten alps, user generated content, video, viral, web 2.0.
add a comment

Peace Channel created by Bob Geldof’s company, Ten Alps. Really simple way of aggregating content pertinent to one issue.

Reach out and touch me:

Twitter | Facebook | LinkedIn |nr_gill@hotmail.com

closing the loop on social infectiousness May 9, 2008

Posted by nicholas gill in bzz agent, chat threads, conversation, fruitabu, measurement, metrics, viral, word of mouth.
add a comment

fruitabu logo

You may remember that I signed up to be a Bzz Agent a while back to understand how they use word of mouth marketing and indeed how I could use it for my clients. After all, you can’t win the raffle without buying a ticket. The Lucozade thing ended up being a bit of a damp squib with what happened with me personally at the time so I never actually got round to doing that so I wanted to give the next campaign a proper go (the Lucozade Caffeine tasted a bit grim to be honest and didn’t seem to affect my pathetic gym performance one bit).

So, another survey later, I got a jiffy bagged stuffed to the brim with Fruitabu samples, discussion guides, money off vouchers and a set of cards to measure the conversation I have with people. It goes like this:

– I talk to someone about Fruitabu, give them a sample, voucher and a chat threads card with unique ID.

– they go off and fill in their survey, I go off and send in my Bzz Report.

So the particpant rather than the instigator also gets to feedback which provides a balance to the conversation rather than one-sided conversation. Interesting to see how this progresses.

Quick round up of the conversations I’ve had (I won’t reproduce the reports I submitted as they are somewhat functional rather than providing any level of entertainment, information or education.

Basically I found it a little forced to start talking about the product and my role as a Bzz Agent. Almost like I was a salesman. Ewww. Anyway, I found it easiest to dump all the samples on my desk rather than introducing it cold. The basic premise of it being an easy way to get part of your 5-a-day was mostly accepted apart from a few who reckoned that if you couldn’t peel an orange or banana you ought to be shot. Fair point, well made. The biggest surprise was the taste of the apple “crisps”. They were flavoured with strawberry juice. A strange taste sensation: apple that tastes like strawberry? And odd juxtaposition of flavours? Especially when you only get the apple flavour after you’ve bolted it down. Tres strange, non?

The other major pushback was that it included a chemical to keep it fresh (I’ve ran out of samples so can’t remember what the actual chemical was – d’oh! details, details). Which kind of goes againt the idea of fruit being fresh and natural.

I still have some coupons if you’re interested (20p off!). If you want to chat to me about it email or IM me on nr_gill@hotmail.com

And if you want to report on this conversation, go to ChatThreads.co.uk and enter conversation ID 2011790703.

inspiration? theft? who cares November 12, 2007

Posted by nicholas gill in viral, web 2.0, wonderbra, word of mouth, you tube.
add a comment

Glass and a half Vs two cups. c. 2 and a bit million views Vs c. 250,000 and the gorilla wins. Shame…

Thanks to Alex Blonde Man for sending this to me on his filth list.

bikinis, nudity & the return of super fred August 30, 2007

Posted by nicholas gill in advertising, brand, cricket, thoughts, viral, word of mouth.
add a comment

6up girls

Saw the first one day international between England & India at the magnificent Rose Bowl on 21.08. A game that had everything including some surprises. In no particular order:

Bikinis (well, had to talk about that first)

Unfortunately we were on the wrong side of the ground but in the West stand a group of ladies suddenly stripped off and jiggled about in their seats. This caused more commotion than Cook & Bell’s centuries and had us all scrambling for the zoom on our cameras and fighting for binoculars. My interest was purely marketing oriented (ahem! and yes, Mrs. Gill didn’t fall for that either) as I felt sure this was an organised guerilla marketing stunt. Sure enough, one of the scantily clad ladies turned around and pointed her behind at me (and I’m sure it was just to me, not the thousands of other people) to reveal the logo on her bikini’d behind. Good for 6Up mobile text betting. Bad for the stewards who made them leave their seats. The ECB don’t like unofficial sponsors in the ground. Booo. But hurrah! The intrepid girls must have got back in and did it again during the Indian innings to even more applause. It was mighty cold so they must have been paid handsomely or at least been layered with deep heat. Certainly better crowd entertainment than the drunk bloke near us trying to get everyone to sing “barmy army” and start another Mexican wave. Here’s what the local paper had to say with some terrible cricket puns. And the BBC: “A group of girls in black bikinis have just entertained the crowd by running around the stand on the western side of the Rose Bowl. They were pursued by stewards in a scene reminiscent of a Benny Hill sketch, but all have now disappeared from view.”


naked hawks

A pitch-side ad hoarding caught my attention: nakedhawks.com. Could this be the WAG alternative for cricket to add some spice on top of the sexy Twenty20 format? No! It’s the Hampshire Hawks cricket team getting their kit off for a charity calendar to support Prostate Cancer. Good for them. Wonder what pose Warney will adopt?

Super, super Fred

As Collingwood said, a “near perfect” performance from the England team with Cook, Prior, Bell and KP blatting the ball around and some tremendous bowling from Anderson in particular followed up by Freddie Flintoff grabbing his first wicket on his return from injury. A great cricketing event. But it was bloody cold.

kevin pietersen

andrew flintoffmonty panesar

Brand experience

I like the Rose Bowl and I’m not just saying it as it’s my local venue. Yes, there were queues to get to the park and ride but unlike two years ago they now have ample stewards and buses laid on so it’s not one mad rush to get on the buses to the ground. They even had a nice Hampshire Cricket Club official board the bus before we left to let us know the drill on where to go, what time they left etc. All very helpful. Not much queuing at the ground and as we were in the family section (we took our cricket mad nephew along too), the atmosphere was friendly rather than abusive as it can sometimes get.

NatWest had some good exposure around the ground especially with the pint carriers and the big screens. Sky offered up their radios again where you could listen to Bumble & Co while watching the action live. And we got to see Phil Tuffnell at half time.

phil tuffnell

Getting home was a doddle too. Three things made me think though: 1) the bars closed for an hour after the half time interval. Why? 2) the queues for the gents was HUGE! For once I knew how ladies must feel. Why not put more gents in? 3) Why does it take 10 minutes to get 3 coffees and 1 minute for 3 pints?

%d bloggers like this: