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stuff and things 18.03.08 March 18, 2008

Posted by nicholas gill in adidas, blog, corporate blog, data, design, diesel, digital advertising, flash, futurology, my space, questions, travel, twitter, website.
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adidas diesel

Diesel & Adidas bring you 83 ways to waste your time (via Damiano on Twitter)

best sites

International web design and flash showcase

Times article on how to make the most of a corporate blog with lots of links for examples and reports.

quaker blog

Quaker Oats join the digital conversation

Cyberpsychology and Behaviour research paper entitled “Distress, Coping, and Blogging: Comparing New MySpace Users by Their Intention to Blog” via Bnox

HD video in ads

stuff and things 27.09.07 September 28, 2007

Posted by nicholas gill in advertising, blog, digital advertising, futurology, social networks, thoughts, web 2.0, website.
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 dns root server map

Here’s a map of he DNS root servers globally. I didn’t realise that in 2002, an attack disabled 9 of the then 13 root name servers. And then in February 2007, 30,000 zombie PCs, traced to South Korea, battered the servers: affecting six, two badly. If all the servers were to be taken out, things would grind to a halt: after 1 hour, 2% of the web would stop, rising another 2% for each hour leaving nothing in less than two days. These facts are from an article in Esquire October 2007. Some more factoids from the article:

There are more than 4 million CCTV cameras in the UK with the average Londoner being captured on film 300 times a day

Today, an American child is 6 times more likley to play on a computer console than ride a bike

An ICM poll in June 2007 reported that half of 25-34 year olds claimed they would not be able to carry on without email

Over half of Korean 15-25 year olds believe themselves to be addicted to the internet

More people visit Korean-made online virtual worlds than visit Korea itself

Can Gmail become your social brain? Interesting comments against the Google big brother and the desire fort a “social journal” to be created. Not being too much of a geek some of the hints on the more powerful features of Gmail are pretty useful.

marc jacobs

And now for something completely different: Marc Jacobs has a VIP Club. Nice smells, but perhaps they could say what I might get for the trouble of requesting a membership thingy from a stockist when I buy a fragrance?

digital evolution and daemons September 16, 2007

Posted by nicholas gill in blog, books, film, futurology, social networks, though leadership, thoughts, Uncategorized, web 2.0, web 3.0, website.
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MSN take a look at how the web is evolving including personal daemons.

Which is a new term to me as a quick Google suggests it came from a Phillip Pullman novel. But they exist in other forms including the one in the article.


Having taken the test on the Golden Compass movie link above, it appears my Daemon is Olyandra: a moth. As I am “spontaneous, relaxed, modest, solitary and dependable.” She is female as human and Daemon pairs should be different genders. Perhaps I should read more on what it might do?

In any case, hope they come up with another name in web world. Maybe “Dobby’s” in relation to the long suffering house elf in Harry Potter?


stuff and things 28.08.07 August 28, 2007

Posted by nicholas gill in advertising, brand, film, futurology, you tube.
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Saw this in the cinema on my hols and laughed at an ad for the first time in ages. Enjoy the knitting nanas.


If flux capacitors mean anyting to you you’ll know it’s 25 years since the gull wing Delorean came into our lives and Michael J Fox was the coolest kid in town. And now a nice company in Texas is building them. I wonder what happens when they hit 88mph? Image from wikipedia.

the future is flat | microsoft surface May 30, 2007

Posted by nicholas gill in futurology, though leadership.
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This is awesome. Microsoft seem to finally be emerging as a technology innovator rather than just a grey box. This stuff could have a huge impact on how people interact with form and function.

Source: Scobleizer onTwitter about 8hrs ago

bag full of accessories May 29, 2007

Posted by nicholas gill in blackberry, futurology, gaming, integration, mobile, skype, thoughts.
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I just read a Forrester report on how Sony & BT have teamed up for a project to make the PSP a true communications device. Intended to be targeted at the millenials (those born after 1980 and thus deprived of an education in Bowie) who will naturally gravitate from wireless gaming to using the PSP to IM, surf etc. While I desperately want a PSP for no other reason than “just because”, the article lets slips something that is beginning to really piss me off. You’re likely to need a whole bundle of accessories to make it work properly. Text input? PlayStation thumb may be one thing but box, circle, triangle and X don’t necessarily translate to QWERTY to make IM a true possibility. So the next generations will either need a stylus (yuk) and input screen or a plug in key pad. And to become a video calling device so you can Skype and play, another webcam accessory. And a microphone, and another battery, and more memory disks. I’m not so sure. The beauty of the PSP is that it allows you to play high quality games wherever, whenever. Buy a better phone if you want to do all that other stuff on the move, surely? I have enough crap to lug around with me all day anyway. A blackberry (and lead and charger), a mobile (and charger), a laptop (and charger) an iPod (I ditched the lumpy for a shuffle), a usb stick or two, and an european plug adapter so I don’t forget when I fly. If only the batteries lasted longer in all these and all adapters were the same for everything. Maybe I’m just getting old?

Anyway, here’s a nice promo spot about the PSP, splendid production. I can’t remember where I found out/who gave me the link.

a local finnish brand May 22, 2007

Posted by nicholas gill in brand, content, digital advertising, futurology, integration, mobile, social networks, strategy, though leadership, thoughts, user generated content, web 2.0, you tube.
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Insightful interview from McKinsey with the SVP marketing of Nokia. You’ll need to register to get the full article but some food for thought, here’s his response to how media is changing Nokia’s marketing efforts.

“The Internet is playing a much more important role than anyone ever imagined. Brands are going to be made and destroyed on the Internet, and there’s a whole set of new marketing rules for it. One cardinal rule is trust and respect. I saw a great metaphor the other day: a picture of a sheep with the fangs of a saber-toothed tiger. That’s a great depiction of marketing on the Internet. If you start playing games with people, they’ll find out and eat you alive. Consumers on the Internet are open to interesting ideas and they want to co-create content with you, but make no mistake: they are in charge.

Marketers have to get used to people shaping our brand meaning via Internet marketing. As an industry we’re still pushing content and we haven’t figured out how to unleash all the creative potential that lies in people talking about our products in exciting new ways. I don’t think banner ads are a total waste of money, but they’re not very effective. Context-relevant communication makes a lot of sense. We’re investing a lot in trying to understand how brands can interact with sites like YouTube and MySpace, plus blogs.”

And approach to consumer insight:

“Our approach is all about putting people at the heart of the way we design and market products: “first we observe, then we design.” We have teams of anthropologists, ethnographers, psychologists, and consumer insight experts observing and understanding people’s behavior. Their insights are used to shape our R&D and design focus.

One thing we’re trying to understand is the unconscious mind and the real reasons people buy things. That’s where the gold dust is. Of course, the products have to be well engineered, and you’ve got to give people rational reasons to buy something. But there are very few consumers out there who buy only based on a rational, linear decision process. Emotional reasons—largely connected to the subconscious—play a critical role. This is especially true for items or objects that are consumed in the public domain. In these situations people don’t buy just for rational reasons.”

And here’s some videos Nokia posted on You Tube of the mobile future:

Source: McKinsey

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