advertising found dead June 26, 2008Posted by nicholas gill in account planning, advertising, Dare, digital advertising, ewarwoowar, nick emmel, thoughts, user generated content, web 2.0.
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I continue to admire the chaps at Dare and me old mucker, Professor Emmel. Despite the flowery shirt. Here’s their digital essay. A lovely piece piece of storytelling and thought leadership. Cut out and keep stuff. Here’s a big version to avoid eye strain.
one year on March 13, 2008Posted by nicholas gill in blog, ewarwoowar, greg verdino, social media, spam the monkey, thoughts, twitter.
Who better to interview me than my good buddy Spam the Monkey…
Spam: You started this blog a year ago this week, tell us why you started?
Nick: [bluurb] stuff and things started about 2.30am when I couldn’t get to sleep in an odd period in my life. I’ve always been inquisitive and liked to collate and share information and reached my own tipping point to start blogging after meeting and seeing the goatee’d legend that is Greg Verdino in action while at Modem/Digitas and reading his words and also being inspired by a former colleague Professor Emmel. I chose wordpress as they’re free and I’m a tight get.
Spam: give us the headlines…
Nick: 268 posts, 108 comments, 808 spam comments (that’s junk, not comments about you), c.25,000 total hits. Unknown feeds as WordPress don’t track these anymore and I’m not geeky enough to know how to find this another way. I have no idea if these are good or bad or ugly. I enjoy doing it though.
Spam: last year was pretty shitty for you wasn’t it, huh?
Nick: yeah, that’s why your mum, Sue, sent you over from Boston to cheer me up. My dad died unexpectedly in April last year so that’s not going to be a happy anniversary in a few weeks. It’s still so hard to describe without falling into cliches. I’m just amazed how strong my mum has been through it all. And then my brother did his best to scare the shit out of us with his serious car accident in September when with slightly different circumstances he may not have been with us either. Through it all it makes you realise what’s important. I’ve also changed jobs twice which has been interesting and met some great people and learned some new things too but I’m hoping where I’ve landed will be all tickety-boo as Billy Connolly says. I think and hope 2008 will be better on many levels and you’re going to be Uncle Spam soon. Better tell your Uncle Brendan and your mum too otherwise they’ll be pissed with me for not knowing.
Spam: Damn straight mo fo, you don’t want to upset the Philly boy, Uncle Brendan. Anyways, what have you learned through being a member (fnarr, fnarr) of the blogosphere?
Nick: that it gives you confidence and credibility in talking about social media, web 2.0 etc. with your clients and colleagues alike. It’s a bit like homework and showing desire to know your subject. I’m amazed at how many people still have out-dated opinions about blogs, flickr, facebook etc. when they don’t actively participate and experience and be part of the conversation. Why aren’t you? I’ve also “met” a great deal of people, made new contacts and found some incredible sources of new inspiration. I like the fact that you can take a few different viewpoints from both seasoned and respected guys and some completely unknown chaps and enhance your own views and perspectives. I like the fact you can never stop learning.
Spam: and what’s not so great about it?
Nick: because you constantly find new stuff it’s easy to suddenly have a reader that’s way over 1,000 unread items. You have to continually refine your reading otherwise you just get swamped. There’s also the temptation to sign up for every new thing that’s out there (the next big thing or shiny box syndrome) and suddenly you’re having to update your status across many different applications. I’ve tended to stick to the blog and facebook with a smattering of Twitter.
Spam: we could go on for ages but I’m desperate for a pint… Ringwood Brewery pint of course. Shall we?
Nick: Yes, lets. You’re buying you tight f…
Thanks for being part of this adventure. Here’s to the next year!
stuff and things 29.02.08 February 29, 2008Posted by nicholas gill in active branding, advertising, blog, brand experience, ewarwoowar, fring, google ad sense, information architecture, lene, mobile, ogilvy, social media, web 2.0.
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How do you get to the kidz these days? Well, music is one way. And these chaps seem pretty good at it. But the user experience of this part of the site is phucking (see, down wid da kidz) dreadful. Not book at all. Scale? Pan the page around? Zoom in/out? Phuck me. How about a PDF download for those of us who can’t be arsed to spend our days working out your funky, new-fangled interface?
I find this amusing
Post from New Tee Vee on Google launching ad sense for video
Never moan again in a restaurant or face getting a few F words on your bill
“Grab ’em by the balls and their hearts and minds will surely follow.”
Quote from BBC series, Life on Mars. Just thought you might like it.
Hurty brain blog. Emmel was keen to point out the very good Carslberg activity. I like the whole blog. And I was going to share the Diamond Shreddies focus group separately but now you might as well look at it on that blog. Hilarious how people will believe any old crap.
Are your boobs OK? Norweigian “pop star” Lene’s are. She even sings about them and has managed to top the Norwegian chart with this little ditty.