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planner hangout May 14, 2013

Posted by nicholas gill in heather le fevre, pedro aires, planner, planner survey.

Pedro Aires

Some of you reading this will know of Heather Le Fevre’s Planner Survey. If you don’t, find out all about it on her blog. This time, as well as the usual content that is always useful and informative, Heather (and her team) wanted to get the planning community together. So, if you wanted to participate, you got teamed up with a buddy and made a Skype call to say hi and chat about things.

I got hooked up with Pedro Aires, Planning Director at La Despensa in Spain. After a few missed meetings – mainly my bad due to meetings and things – we finally caught up in January. Yes, I know it’s May now! (See my forthcoming post about getting organised). Pedro is a great character. His agency is young and vibrant and new to using planning. We had a lot of similar experiences and issues. Right down to the fact that we both really dig sitting with the creative team and being part of the creativity process rather than just being a stage in the process. We’ve not caught up since but I would like to stay in touch. It was a great initiative so thank you, Heather.



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