the problem with user generated content September 10, 2010Posted by nicholas gill in nick emmel, participation, social currency, social media, user generated content.
Most people cannot be bothered. From personal experience if a brand such as Activision can struggle with their massive Guitar Hero franchise in getting people to upload videos of them “rockin’ out” with some incredible prizes on offer, what chance your brand? So brands can’t rely on it and if they do go down that route, be wary and ensure it is relevant and compelling. Here are two posts I’ve liked recently that cover this and that provide more lovely thoughts. The first is where I also stole this image.