the new integration August 10, 2010
Posted by nicholas gill in integration, social media, thought leadership.Tags: advertising, new integration, PDF
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Right now, there’s a lot of talk out there about integration being dead. Almost as much talk as there is about social media, the death of the ad agency – and the Old Spice viral.
But I think it’s all nonsense. Find out why and discover some simple truths by reading this ‘New Integration’ thought leadership piece. It’s the first in a probably highly irregular series of thought stuff from us at DCH.
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