the new integration August 10, 2010Posted by nicholas gill in integration, social media, thought leadership.
Tags: advertising, new integration, PDF
Right now, there’s a lot of talk out there about integration being dead. Almost as much talk as there is about social media, the death of the ad agency – and the Old Spice viral.
But I think it’s all nonsense. Find out why and discover some simple truths by reading this ‘New Integration’ thought leadership piece. It’s the first in a probably highly irregular series of thought stuff from us at DCH.
Like or dislike?