jump to navigation

we are people, not just consumers of social media July 6, 2010

Posted by nicholas gill in integration, social media.

Yes, there’s a lot of noise about social media and yes, it is very exciting and yes, the social specialists are forcing other agencies to up their game in the space. But it’s rare that a social media campaign works extraordinarily well in isolation.

Social media should only really become relevant if viewed as part of an integrated plan.

Integration is the way to achieve better results from your total marketing expenditure and efforts. Embed it with your brand, broadcast, direct response, interaction and operations objectives and you’ll get far better results and far better customer experiences than toiling in one silo channel.

Consumers don’t separate their consumption; why do we continue to separate our marketing responses?


Twitter | Facebook | LinkedIn |nicholas.r.gill@gmail.com



No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: