omg what happened and what should I do? June 14, 2010Posted by nicholas gill in digital, digital advertising, social media, viral.
Free ebooks are ten a penny but this one caught my eye because:
– someone I trust tweeted about it
– the content looked pretty awesome and interesting & it has a fun title
– the content has many questions that a lot of clients and peers still have so always useful fodder
– it looked pretty cool
– and you can get a free download by paying with a tweet – the social payment system. I’ve not come across this before and is a great “forced viral” tactic that plays on the notion of “value exchange” that we all bang on about. Share the love and we’ll give you something for nothing. If only I could have changed the tweet content to make it less salesy but hey.
I haven’t read it yet – that’s what train journeys are for but chime in with any thoughts.