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omg what happened and what should I do? June 14, 2010

Posted by nicholas gill in digital, digital advertising, social media, viral.

Free ebooks are ten a penny but this one caught my eye because:

– someone I trust tweeted about it

– the content looked pretty awesome and interesting & it has a fun title

– the content has many questions that a lot of clients and peers still have so always useful fodder

– it looked pretty cool

– and you can get a free download by paying with a tweet – the social payment system. I’ve not come across this before and is a great “forced viral” tactic that plays on the notion of “value exchange” that we all bang on about. Share the love and we’ll give you something for nothing. If only I could have changed the tweet content to make it less salesy but hey.

I haven’t read it yet – that’s what train journeys are for but chime in with any thoughts.

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1. Tweets that mention omg what happened and what should I do? « [bluurb] stuff and things -- Topsy.com - June 14, 2010

[…] This post was mentioned on Twitter by ktmatey, Nicholas Gill. Nicholas Gill said: [blog] omg what happened and what should i do? http://bit.ly/aULp5G […]

2. Mike Phillips - June 14, 2010

Right, but what if I want to read it before I promote it?

3. nicholas gill - June 14, 2010

Always the pessimist Mikey-boy. You should get a good sense from the content guide & info around the page. I agree you should be able to tweak the message though. That was a bit douchey as you would say.

4. nicholas gill - June 14, 2010

Having read this on the way home on the train – it’s a 20 minute read if you’re familiar with the content, or allow slightly longer if you’re not – it’s a great primer as our American friends would say on all things digital and what you need to know. Pitched at creatives from ad agencies, it could also work client side and and any other role in agencies. Some really good examples and low on digital gobbledigook make it easy to absorb. The key lesson (not learning, Damian Stafford would berate me for using key learning) that everyone should take out is to try it. Sign up for stuff – it’s free – have a play and have fun. Experience through play.

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