social commerce from sososher February 1, 2010Posted by nicholas gill in social commerce, social media, sososher.
We all know how important reviews are when it’s time to buy; indeed we take a peek at between 4 to 7 reviews before we part with our cash. This isn’t new but what is, is sososher & of course the opportunity to review products & purchases with a twist by allowing you to upload video/image of your purchase. Sososher also offers a unique way to shop online with friends letting you add shopping buddies, recommend purchases to your friends and earn cash back – a vital differentiator to monetise the offer for stickiness.
I do think the user experience leaves a lot to be desired though. Witness the big blue rollover panel at the top when first entering the site which reminds me of web 1.0 rather than a leading edge social commerce brand.
Be interesting to see what you all think considering some of the negative comments you’ve been leaving about a previous post on social shopping, My Fave Shop. The aesthetics of that site were far superior but judging by the comments the actual experience of doing business proved the old adage of all style, no substance. Perhaps Sososher is the other way around? Worth pointing out that I don’t work for either of these companies but I’m interested in sharing new ideas and ventures that further realise how digital and social is changing our world.
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