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Brandy’d entertainment January 5, 2010

Posted by nicholas gill in amsterdam worldwide, ararat, brand experience, branded entertainment, brandy, social currency, social media.

Pernod Ricard’s brandy, Ararat is using a suite of branded entertainment to relaunch the legend to brandy connoisseurs across Eastern Europe and Russia. Ararat is an Armenian legend and Amsterdam Worldwide has created a number of short films celebrating the heritage and inspiring new entrants to the brand. The first film in the series is by the award-winning Shammasian Brothers. I’m enjoying the break with tradition for alcohol brands to lead with print &/or TV campaigns and invest in social currency. The campaign is spearheaded by blogger outreach and other social media activity.

Thanks to Sophie @ Renegade Media for the heads up.

Twitter | Facebook | LinkedIn |nr_gill@hotmail.com

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