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full body weight in jelly? insane backstage demands with absolut rock October 29, 2009

Posted by nicholas gill in absolut, absolut rock, user generated content, we are social.

absolut rock

New campaign for Absolut Rock – a very weird leather and studs special edition of Absolut vodka. No, I don’t know why either.  In collaboration with NME there’s a legendary rock star rider quiz and a UGC piece asking users to unleash their ultimate rock star rider requests with one lucky winner getting their full rider supplied to them. Rock on but rock quick – finishes on Sunday November 1.

I’ve particularly enjoyed some of the riders including “my full body weight in jelly” and “a projector playing Ghostbusters on repeat with a full size replica of marshmellow man from the movie.” What would yours be? Have a go & you could win it.

Probably due to some media exclusivity deal with NME but shame it’s not featured in other social spaces such as the Absolut Twitter brand outpost where the random rider content could take the campaign into interesting places.

Thanks to Jessica from We Are Social.

Twitter | Facebook | LinkedIn |nr_gill@hotmail.com



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