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i like live guy November 24, 2008

Posted by nicholas gill in active branding, blog, brand experience, Dare, digital advertising, facebook, picasa, social media, social networks, twitter, vodafone live guy, web 2.0, website, you tube.
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This is Vodafone Live Guy. Live Guy is visiting 11 cities (well, he’s visited a few last week but I was just OOO for too long to write this) until the end of this week. Each day he’s giving away a Dell pooter. How do you get your paws on one? Find him using all types of web 2.0 wondery-ness. Why do I like this so much and why will it enter my new fangled version of Digital WTF?

1. It’s a great demonstration of a product proposition. Vodafone Live gets you and your pooter live wherever you want to. Rather than a-n-other web site, page, banner ad etc. telling you this, Dare (yes, them again.) created Live Guy to dramatise the live-ness of Live and bring the proposition alive up and down this great nation.

2. It’s beyond the site. It’s a blog, it’s a twitter feed, it’s a you tube channel, it’s a facebook love fest and it’s a picasa picture party with a Google mash-up twist. Multi-channel, multiple touch points. Experience Live Guy how you want. My preference was Twitter and that’s where I found out about him first and enjoy his regular ramblings.

3. Live Guy speaks. In the interweb world we espouse two way communication as the new currency. Interact with your audience. And Live Guy does. I asked him a silly question, he gave me a sensible answer. Made me very happy.

ng-to-vodafoneliveguy

4. It’s not just a blah competition. It’s involving and engaging and there’s 11 chances to win the Dell pooter. Say goodbye to the dull registration form kids.

I could go on but I want to get this out before it’s over. Go find him.

Twitter | Facebook | LinkedIn |nr_gill@hotmail.com

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