social media mistakes June 23, 2008Posted by nicholas gill in ad age, blog, brand, brand experience, content, digital advertising, headstream, joseph jaffe, social networks, web 2.0.
AdAge have compiled the best bits from Joseph Jaffe’s recent presentation at the Association of National Advertisers’ Integrated Marketing Conference. Some great examples here, some of which are new to me, some of which have passed into folklore. I like the way Jaffe has also categorised the mistakes: faking, manipulating, controlling, dominating and avoiding. There’s also a neat analogy at the end about how most campaigns are like a firework display. A bit of whizz bang and ooh and then it disappears. Goes dark. What happens next? That’s our job.
While we’re talking social media examples, here’s a deck I pulled together for our online PR agency, headstream about the importance of online PR. Included toward the back are some examples of shockers (inc. Sony PSPS a la Jaffe above) and also some good ones including an antidote to the Starbucks slam in the video above.