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the future of starbucks is you March 26, 2008

Posted by nicholas gill in ideas, starbucks, twitter, user generated content.
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starbucks ideas

Starbucks want your ideas to develop their future offering. A really simple concept – ask your 50 million customers what they want. Especially as they’re basically the nomadic home of the homeworkers or those wanting to escape the office. I’ll be interested to watch how the “see” section develops as that’s basically the proof of the pudding.

Thanks to Charlene Li on Twitter. Additional info from AdAge.

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