buy one get one tree October 29, 2007Posted by nicholas gill in active branding, blog, brand experience, charity, drink, energy challenge, health, my space, social networks, thoughts, user generated content, web 2.0, website.
Buy an innocent smoothie, input your code and get a tree. The tree will provide local communities in India and Africa with an income for 10 years for looking after the tree. They will also receive training on sustainable agriculture. Learn more about this great brand experience and buy one get one tree today.
Some nice web 2.0 touches on the site including a virtual forest where you can find your and your friends trees, donate your tree to a friend, a dynamic tree-o-meter and get a badge to detach and display on your blog/space etc.