stuff and things 30.07.07 July 30, 2007Posted by nicholas gill in account planning, advertising, digital advertising, social networks, strategy, though leadership, thoughts, user generated content, web 2.0, website, you tube.
As well as being really moreish sweeties, Skittles have a cool web site where you can create your own animated cartoon, based on the very nice ATL execution, and then share it with your friends on Bebo. I like it.
Sky have created a channel called SkyCast. I just don’t see why they didn’t create a channel in You Tube, pretty much the same functionality and one less registration form which is my personal beef at present.
Here’s a list of the Top 50 business blogs according to The Times. And here’s the response the readers inundated the paper with to create their own. Good example of listening and acting on the feedback.
And talking of listening and still with The Times, here’s a Booz Allen report on why UK banking customer service is poorly rated compared to other countries. While technology can improve the banking experience through text updates, online access etc., it can also be a hindrance, such as this one major issue:
UK bank call centres also came under fire because of the difficulty of accessing humans, rather than automated voicemail.
Important to remember that the human touch makes such a difference in these connected times. There is a sound 8-point checklist of how to improve the service too. Sounds straight-forward, and it is, but often the simplest things make the biggest difference.
And a quick update on this from Iconowatch:
Moving to an à la carte account model could be a smart move because consumers don’t want to pay for features they don’t want. Giving customers more control over their accounts is also a simple way for banks to grow in a difficult market.
|MIKE VAN BUSKIRK, PRESIDENT OF OHIO BANKERS LEAGUE|