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sehr geehrter herr gill July 4, 2007

Posted by nicholas gill in direct mail, language, pan european, thoughts.

I got this in my mail yesterday. Cracking targeting and localisation example from Spiegel. I assume my subscription to Media & Marketing Europe has spawned this letter but clearly my address is in Gross Britannien. So why send it to me in German? Tut tut. Needless to say this will be gehen sie hier gerade aus to the round file.



1. Nick - July 10, 2007

I’m sure it is down to your German “Lady Art” subscription.

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