stuff and things 15.06.07 June 15, 2007Posted by nicholas gill in account planning, advertising, blog, brand, content, digital advertising, social networks, strategy, thoughts, travel, user generated content, web 2.0, website.
Forget wikipedia, watch videopedia instead. 5min.com has short, instructional video clips on a whole lot of stuff. (source: iconoculture)
Swap the plane for the train & get a first class ticket with Virgin Trains. The bearded one likes green stuff. Interesting that despite staggering out of Euston tube station each day onto the main concourse at the rail station (a Virgin base camp for those who don’t know), I have never seen this advertised and only found it in a predominantly US source! (source: iconoculture)
iMedia look at video stuff
Volkswagen’s Night Driving competition site is as compelling an example as you’re currently likely to find of how the Web 2.0/social networking phenomenon can add a new dynamic to marketing and customer relationship building. Not only does it use the technology and content posting conventions of video sharing sites such as YouTube to give users a screening and viewing platform, but it also ‘shares’ exclusive material with its putative film re-editors. “Here’s the footage we went into the editing room with,’ it says, ‘see what you can come out with.’ Other elements of the social mix such as voting and posting to your website exploit the viral aspects of the medium.
Part of the reason the campaign works is that millions of potential viewers feel entirely at home with the content creating/sharing environment. While on one level this is a simple competition to win a film camera, the entries themselves have now become part of the wider campaign to attract attention.
Filtered water becomes flavoured water. Genius or pointless? (source: daily candy)
Chat via video conference with oovoo with up to 6 chums. For free. It sounds like a Vic Reeves mentalist quote on Shooting Stars, which is probably more fun (source: daily candy)
Some digital music type stuff at 7digital
And advergirl gives a real job description for account execs
Finally, the locals are probably up in arms and unlikley to be swinging around poles but innovative ad placement/creation for myprivatedance.com to get the attention of weary travellers as they arrive at Gatwick. I wonder if it lights up at night?
P.S. I haven’t run out of things to say, I just have a load of stuff that has been piling up in my notebook that I thought you might like to know. You know how it is.