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leave… June 13, 2007

Posted by nicholas gill in advertising, brand, direct mail, thoughts.


… a mark.

You may remember that Hugo Boss had sent me an email a while back & I ordered a sample. Well, the only one that wasn’t sold out. Anyway, it pitched up last week. In a somewhat over-the-top dm piece. The copy is particularly alpha male, e.g. “To leave a mark or impression upon others is unrivalled as the ultimate form of success.” Grrrr. It smells a bit over-powering too. Shame the 28 day delivery promise was buggered.


.. a mess

Carnage from Tuesday’s team lunch at El Parador, Eversholt Street, London. Best tapas in town apparently.


… for Germany

Who needs insight & proposition when you’re selling your airline (German Wings) based on the cheap flight and cheap beer in the end destination?



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