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searching on the radio May 25, 2007

Posted by nicholas gill in brand, content, digital advertising, energy challenge, integration, website.

 act on CO2

Search and radio: two unusual bed fellows you would think. Normally you hear blah blah blah.com but today I heard something different. I must admit the ad itself wasn’t great and was overly long on saying that if you have your tyres at the correct pressure you save on emissions because the engine doesn’t work as hard and my eyes have gone cross-eyed.

But at the end of the ad, instead of blah blah blah.com, they said “search the web for act on CO2 for more.” Google’d it and low and behold, that’s the reason why they didn’t give the URL, because it so damn blah blah blah.com. Interesting strategy though and thankfully the media chaps had been properly briefed to make sure the DFT site was top of the pops in the results.



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