links for 21.05 May 21, 2007Posted by nicholas gill in brand, content, digital advertising, press release, social networks, thoughts, user generated content, web 2.0, website.
I find this very disturbing
American Airlines have launched a site especially for women travellers based on extensive research where they can “connect with each other and American.” Blah. I couldn’t be bothered to look beyond the first page as it is SO dull. Looks like something out of early 90’s web design. And the images? If I were a women I’d be offended. And that’s not because I’m not target audience. Here’s the press blurb.