time equals money May 15, 2007Posted by nicholas gill in account planning, brand, digital advertising, presentations, strategy, though leadership, thoughts, web 2.0, website.
New vid from Isobar about their new philosophy that time is the new currency in the magic dust world of marketing. Just not sure they’re saying anything that we don’t know already, especially the bit about what’s at the core of a consumer. Er, that’s the insight that derives a proposition that’s been at the heart of advertising since the year dot. But another cracking bullshit bingo line right at the end:
“… we’re not planning around consumers, we’re planning through consumers.”
Surely a 10-pointer? I love marketing.