zitty to pretty May 10, 2007Posted by nicholas gill in brand, language, thoughts, website.
Great copy line, shame the website is a little tricky to find using it on Google. Shame they also didn’t continue the nice illustration style either and the content is quite poor when the primary audience is zitty teenage girls who have short attention spans. Surely something more imaginative than clearing pretend spots (which look like bullet points not zits) off celebs? Or maybe they just ran out of money for the digital chaps (not that that’s ever happened to me of course)?