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in-ger-lund April 23, 2007

Posted by nicholas gill in brand, football, sport, thoughts, user generated content, web 2.0, website.


The Nationwide Building Society are doing some nice things in the banking world at the moment but more importantly, as a main sponsor of the England (and Scotland, Wales & Northern Ireland teams too) they’re not just letting their executives take a jolly with their generous match ticket allocations. Instead, they’re offering them to real fans. A great move.

Fans can apply for tickets at their new site, Sponsored By You and also have the opportunity to attend training sessions (and presumably see if McDonut actually speaks or just smiles inanely all day) and also have your name on a billboard! In a nice touch, you can also send in your re-creation of famous England (or the other home nations!) moments on video in a spot reminiscent of phoenix from the flames from Baddiel & Skinner and also vote for your all time favourite XI. Which of course the boy Gazza should always be in.



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