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poor timing but nice smells April 20, 2007

Posted by nicholas gill in brand, content, cricket, digital advertising, sport, thoughts.


An email from Boss Fragrances arrived in my inbox yesterday to show their sponsorship of the England cricket team, update on the world cup and offer me a free sample and, if I splash out (get it – oh, yes) £30 on Boss fragrances not only will I smell divine but I can also get a free Boss/England cap.

Quite poor timing it’s arrival. For those who don’t know,  not only have we been thrashed out the Cricket World Cup but the day it arrived, happy Duncan Fletcher had just resigned as coach. Not quite sure who sanctioned the release but surely it could have gone out at the start of the World Cup rather than at a time of national mourning?

Still, I clicked to get my sample in  any case (freebie whore, moi?) only to find 3 out of the 7 products out of stock. Cracking.

And don’t the boys look just a little camp rather than mean and moody as they’re supposed to look (one assumes)? Only Hoggy and Pietersen get off though as at least KP hit some runs and Hoggy was running in the Yorkshire Dales ready to batter the Windies come May in the first Test of the summer. Not only do Freddie, Vaughan and Strauss look like Jessies here, they played like them too.



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