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click… don’t click April 3, 2007

Posted by nicholas gill in content, iformation architecture, though leadership, thoughts, web 2.0.
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apple mouse

Don’t Click is an interesting insight into the end of the clicking value exchange as we know it. Click and we will be rewarded with genius or shit. Or more clicks. Ad infinitum. Odd that they couldn’t eradicate the click on the first page, huh?

Or employ this as a quick way to avoid clicking off your searches to see if your search engines are doing a top job. A kind of try before you buy thing for the digital age.

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