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and we thought pr was all champagne – social media press release March 15, 2007

Posted by nicholas gill in blog, del.icio.us, digg, integration, podcast, press release, skype, tags, web 2.0.

“Pass the champers, dahling” has changed to “tag it, digg it, link to the podcast and we’ll talk on Skype if that’s OK with you, dahling?”

This is a great format for making press releases work harder in the digital age: the social media press release from Shift Communications.

Acknowledgements: Burson Marstellar 



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