jump to navigation

tiny explosive ideas with tiny explosive coffee October 16, 2014

Posted by nicholas gill in book review, growth hacking, marketing.
Tags: , , , , , ,
add a comment

book

Stop thinking about the “big” idea. The big idea that marketing searches for elusively. We’ve all sat in meetings searching for the big idea. Written briefs that demand a big idea. Followed a path of big media that will fuel a big idea. And moaned that either the agency can’t come up with the big idea or that the client isn’t brave enough to go with the big idea.

Well, forget the big idea. Because the growth hackers don’t need them, They focus on the tiny ideas that have an explosive, catalytic quality. Ideas that have propelled Airbnb, dropbox and even hotmail from start up to brands of hugeness seemingly overnight. The tiny ideas that as marketeers, we seem to have forgotten – or skip over because they’re not big enough. And tiny ideas that exclude marketing completely and re-focus energy into the product itself. Get the product fit first.

You don’t have to be a start up either to start re-thinking your approach to gaining customers and growing revenue – something all of us in marketing are guilty of when we are in the pursuit of ‘the launch’ of new products. The book challenges us to think again and get out of the formulaic box┬áthat we’ve allowed ourselves to crawl into.

This book is packed with examples and inspiration. And it’s also tiny in size. Easily consumed on a tiny plane doing a tiny European short haul hop.

Tiny is good. I’ll be thinking tiny and explosive from now on.

Thanks to Georgie at Profile Books for providing the book to review. I have not been paid for this review but obviously wouldn’t mind if it were on offer.

book2

the future is from… Volvo July 23, 2012

Posted by nicholas gill in automotive, brand experience, innovation, volvo.
Tags: , , , , , , ,
add a comment

Image

Volvo has changed. No longer just a brick to protect your family. Today, their cars look pretty cool. But today is yesterday in automotive terms so Volvo, like all manufacturers are looking to the future. But where most manufacturers jealously guard their knowledge stocks, the Swedes are opening theirs up. Well, I’m sure these are just a few of the full range of R&D projects underway but it’s a smart move to open up the idea process. Simple website layout and navigation and simple, easy to understand projects. I really like this and the mix of what’s happening today and a glimpse of what’s coming tomorrow.

Follow

Get every new post delivered to your Inbox.

Join 28 other followers

%d bloggers like this: