my favourite londoner – new work May 29, 2012Posted by nicholas gill in advertising, Client, Doner, Fuller's, James May, London Pride.
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Blatant work plug. Here’s our new work for Fuller’s London Pride, again featuring the marvellous James May. The campaign celebrates the provenance of the brewery and the pint, especially important when the world’s eyes will be on London this Summer. The work is featured on the Marketing Society blog and also on Haystack and you can see it pretty much all across London this Summer. Cheers!
creative advice from a legend April 26, 2012Posted by nicholas gill in creative, sxsw.
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Bruce Springsteen at SXSW this year. The video above is the short version for the attention deficit among us. The video below is the full version if you want to understand the full context. An incredibly powerful expression about changes , desires, technology and being creative.
now that’s customer service April 10, 2012Posted by nicholas gill in brand experience, customer services, Fill & Tell.
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You know how difficult finding presents for your mum is, right? Fortunately my wife is signed up to a whole heap of cool baby sites that provide a lof of inspiration. On one of these sites we found Fill & Tell – a really delightful book for the grandparent to fill in for their grandchildren. It lets the grandparent tell them all about their lives in a really stylish and funky looking book. Most of the other books we had come across were a bit stuffy and formal. This looked really cool. Unsurprising considering it comes from a Scandinavian company.
So we plumped for it and decided to get it. But the online ordering form wouldn’t work. It just went to a blank page. Sometimes I do get issues with Safari on a Mac but this hasn’t happened for a while. Normally you’d move on and get it from Amazon or somewhere but they were out of stock. So we sent the customer service team an email. At 9.30pm on Wednesday night.
Within 10 minutes we had a response. And a real one, from a real person. Not just a “thanks for your message and we’ll get back to you”. But an incredibly helpful email from Katrine who informed me that no, my credit card hadn’t been billed, they’d checked the site and all should be ok and would I mind trying again. So I did. Same problem. And sent another email. Again, Katrine responded really quickly offering to mail out the item first class and invoice us. And this is all happening late (ish) at night and Sweden is an hour ahead too. The package arrived Saturday. A great product (my mum loved it) and really brilliant customer service when auto-response or no response is often the default.
some photos what I took February 20, 2012Posted by nicholas gill in iphone, photography.
Following on from the Just Ask Gill side project, I’ve been bumbling about with pictures this time instead of questions. And I’ve curated some photos what I took on my iPhone. Some are untouched, some are touched with various apps on the phone including Hipstamatic, Instagram and Photoshop Express. Hopefully some you may like. If not, don’t be too harsh a critic. I’m not a photographer, just amusing myself.
I have another couple of projects mulling over in my addled mind. Most of which involve words this time. More when the time is right.
re-launching Chrysler in the UK February 6, 2012Posted by nicholas gill in Chrysler, DCH, Doner, Ypsilon.
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There’s some exciting things happening at Doner. The first of which is our re-launch of the Chrysler brand to the UK market. We have totally re-developed the brand positioning and strategy that differentiates us in a hugely competitive market. And we have a really compelling integrated campaign that broke last night with a 60’ brand commercial in the ad break of Sky Sports UK coverage of the SuperBowl final. Two more commercials focussing on the Delta and Ypsilon are being edited and we have a range of press and digital work going live from today.
The new brand positioning, ‘Different is what we do’, draws on the American car manufacturer’s grittier, urban, no-nonsense reputation and makes it relevant for the UK market with a range of cars that includes the familiar Grand Voyager and 300C but now embraces the smaller C Class Delta and B Class Ypsilon.
It’s been keeping me and few others somewhat busy for the last 3.5 months. It’s been a blast being a creative partner as well as the planner on this.
Some words on the campaign in AdAge. And yes, the choon is by Jay Z.
And here’s the new Chrysler Ypsilon ad that was released into the wild this week.
Please note the videos are only viewable in the UK due to music rights restrictions.