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Facebook have added new Questions functionality. Good as you get people responding in a vote manner and adding comments. Better in that everybody who answers, also has that question & their answer displayed to all their friends’ news feeds. Social graph woo hoo! But all was not rosy in our trials. We picked up some top tips. Make sure you have your brand or product name in the question title though as the branding doesn’t seem to be carried through beyond your page. And make sure you use the check box that doesn’t allow people to add their own, hilarious, options. Because we tried it on London Pride and had someone add the option of “wanking and crying” to what they’ll be doing for the London Marathon. Not the kind of thing you want to associate London’s greatest beer with. Needless to say it’s been changed.
vote on the next generation of talent and win August 24, 2009Posted by nicholas gill in next generation talent, onlinefire, panasonic, user generated content, video.
And the winner is.. Romaine Reed. Congrats to Romaine & Carolyn – the headphones are definitely still coming to you! See comment #23 below for more.
I’m delighted to have been asked to be a judge on this year’s Panasonic Next Generation Talent contest which is seeking to do what it says on the tin and find the hottest UK creative student talent. The winner will bag themselves a priceless work experience placement at one of Panasonic’s top creative agencies as well as a huge Viera TV plus other cool stuff.
So here’s the deal. You tell me what you think of these four fine finalists and I’ll do a random draw to give one of you lucky folk these Panasonic noise-cancelling cans which are being offered to me for spouting forth my judgely opinion. You need to get your responses in to me by midday on Friday 28 August 2009 – use this blog or @nicholasgill. You need to bear in mind the brief when reviewing the entries:
“Produce a TV ad to promote the Panasonic G10 Viera with FreeSat Home Hub TV, leveraging the Everything Matters brand positioning.”
So here’s the four entries:
Paul Bryan @ Loughborough Uni
Romaine Reed, Ravensbourne College
Steffan Harrison, Ravensbourne College
David Childs-Clarke, Ravensbourne College
Using your comments and my own thoughts, which I’ll pop into comments during this week, these four will get whittled down to two from September 7 when full on public voting will begin with the finalist announced on September 18 to live the life of riley in ad land.
Any q’s, drop me a line.
Disclosure: I don’t work for Panasonic or their agencies but think this is a cool campaign to highlight the superb creative talent we have in this country so I’m chuffed to talk about it.
Huge thanks to Melanie @ OnlineFire.
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get creative, get noticed May 28, 2009Posted by nicholas gill in film, MOFILM, user generated content, video, You to the power of 12-U12.
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MOFILM have created a unique user generated content competition called “You to the Power of 12- U12”. You get to create video content for any one of 12 global brands including Vodafone, PepsiCo, AT&T and OMO (that’s Persil for the UK readers) to represent their propositions for 2009. For example:
Nokia – creatively show what “connecting people” means in 2009
Philips – showcase the emotional power light has on our lives
Vodafone – how do you make the most of time in a world where time is precious.
I’ve seen video competitions before but nothing on this scale and with some intriguing creative options. Be interesting to see what the brands do with the content. American Express Tribeca (created by Digitas) still holds the pole position in my book for innovative video-based UGC. The copy on the site does have a disclaimer about 50/50 profit share with the winners of any profits garnered from the content so one assumes intent is there rather than just being participatory.
Entries will be judged by Spike Lee and the winners will be showcased at Cannes Lions in June. Find out more and send your video. You can also get expert film-making advice on the MOFILM Twitter stream.
Thanks to Robin Pattinson @ Hill & Knowlton for sharing.
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[daily dobbie] ffffound! October 2, 2008Posted by nicholas gill in bookmarking, ffffound, image, user generated content, web 2.0.
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anti-social networking September 25, 2008Posted by nicholas gill in brand experience, content, digital advertising, facebook, user generated content, web 2.0.
Great Facebook application for the new film How to Lose Friends and Alienate People about journalist Toby Young’s adventures in NYC with Vanity Fair. The book was very funny so I hope the film does it justice.
Deface your friends, un-friend them, cheat at scrabble and lots of other things to undermine social networking. First Facebook app I’ve got excited about in a while. Sorry, Emily
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