I am certified January 2, 2013
Posted by nicholas gill in Uncategorized.Tags: career, get mentoring, just ask gill, mentor
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I am certified. Some of you may have thought I should have been long ago but for different reasons. You may also remember the Just Ask Gill project. Well, since I pressed pause on that, I still find myself helping out folk informally and on one of my frequent work-related trips to the ‘dam, I saw an ad about training to be a mentor. And you could do it online. For free. So I did. And now I am a certified Mentor and a member of the Institute of Enterprise and Entrepreneurs as a result. I now have to help someone formally through one of the mentor channels on the IOEE or MentorsMe. I’ll keep you posted.
frijj swamp soccerettes – mad, but good February 27, 2010
Posted by nicholas gill in facebook, frijj, richard pittham, swamp soccerettes, syzygy, Uncategorized.1 comment so far

I’ve always thought drinking Frijj was like drinking gloopy, chocolatey mud. And now with their sponsorship of Soccer AM, they’ve created the Swamp Soccerettes. Girls, mud, football. Mad, but what’s not to like? And a bit of augmented reality thrown in too.
The campaign comes alive in the Facebook space, so much more than the microsite which is essentially transaction of the on-pack code. A fine, muddy example of creating an experience that you can continually explore and get muddier as you go deeper into the campaign. And topical too with the Terry/Bridge content.
Here’s the proper version of what the campaign is all about on the Syzygy site. And big shout to me old mucker Richard who looks after this and other cool stuff at the unpronouncable and even harder to spell Syzygy.
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buy me, it’ll improve your life February 26, 2010
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Get me on your T. Not my doing but I like. All sorts of thoughts going off on this.
Thanks to Mike for discovering.
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i’m just tweeting to tell you i blogged April 16, 2009
Posted by nicholas gill in Uncategorized.Tags: twitter blog
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[daily dobbie] ever wanted a second brain? September 9, 2008
Posted by nicholas gill in aggregation, content, second brain, Uncategorized.add a comment
Well now you can have one. With, er, second brain. If you’re like me and have tags and content and stuff everywhere across the net and can never quite get what you need without wondering what the hell you tagged it as, second brain collates all this into “the most powerful, personal content platform imaginable.”
Reach out and touch me:
random work pics May 25, 2008
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Katie White, aka cheese girl
Bob at lunch.
more visualisations May 13, 2008
Posted by nicholas gill in Uncategorized, visualisations.add a comment
Heat maps of the world based on news coverage
online advertising heat maps May 8, 2008
Posted by nicholas gill in Uncategorized.3 comments
After being invited to collaborate on the Interact Congress blog, I finally got to write my first post. You can link to it here or it’s repeated below. Let me know what you think.
Here’s an interesting new way to look at consumer engagement with your online advertising: clickmaps from FlashTalking.
Clickmaps are essentially a heat-map showing where consumers interact with your ad above and beyond regular click tag reporting. As regular readers of my blog will know, I’m a sucker for cool visualisations and relate more to pictures than stats.
The creative and strategic implication being that it helps us to garner better understanding of what drives consumer engagement. Or in regular parlance, draws the eye.
Here’s some examples. To make it work, use the fade option – fade out the map, watch or interact with the ad, finally fade the clickmap up again for the interaction view/heat map.
Sony Playstation – the Call To Action buttons seem to be getting the most of the action.
Virgin Mobile – clearly the opportunity to wax the guy and then wax him him more at the end wins out. Poor bugger.
Social networks – see the social media options, especially share trailer being high points of engagement.
I certainly know some peers and clients who would also appreciate this more visual representation of data than having to wade through reams of stats to the point where they’re pushing pins in their eyes for blessed relief. You get what’s working in an instant.
Be interested to know what you think.














