[daily dobbie*] bolt could have run 9.55 September 3, 2008Posted by nicholas gill in athletics, daily dobbie, science, thoughts, usain bolt.
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The only question other than “did you just see that?” after Usain Bolt’s simply phenomenal 100m in Beijing was this, “how fast could he have gone?”. Well, some scientists in Oslo reckon it could have been 9.55. OMFG! I also love Simon Barnes’ writing in The Times so here’s his take on the original achievement.
* I’ve decided to overcome my inertia in writing posts (witness the recent decline in output caused by workload and procrastination) by plopping out a quick daily (ish) post on something I find interesting. In the interim I’m calling this the daily dobbie after the helpful elf character in Harry Potter. I’m happy to take suggestions. I make no apologies for this changing frequently.
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improving online experiences – the gap between users and designers September 2, 2008Posted by nicholas gill in IDEA, information architecture, Institute for Dynamic Educational Advancement, thoughts, usability, web 2.0.
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My summation from this research by IDEA is that an Information Architect is vital in the digital process to bridge the gap between users needs and creative beliefs. This isn’t mentioned in the report but there’s a clear yawning gap where designers feel they have a great solution and consumers don’t. Having worked with and without an IA in current and previous guises, the end product is far better for having a true usability expert involved in your project to ensure the creativity is enhanced.
The report is worth a bit of bedtime reading and some key take outs:
- 70% of designers believe visitors can maintain orientation on a site compared to only 10% of users who are able to always know where they are on a site. Navigation, intuitive labelling, breadcrumbing. Basically, no surprises.
- This ties into users having a greater need for local search on a site conflicting with designers views that users should know where everything is.
- Current and updated information is more valuable to users than fancy graphics and multimedia. Give them what they want and reduce the barriers to get there.
- Effectiveness equals being able to complete your goal. This requires you to understand those goals beforehand.
- Speed is critical even in broadband times. No big flash loaders, chaps.
- Deep linking to content beyond the main nav and modulising it is paramount. This comes back to having a flexible creative template structure at the front end and a stable, customisable CMS at the back end.
- Users are less interested in tone of voice than a designer which is galling considering the amount of effort we agency types put on the skills of a copywriter. As long as it has good grammar and no typos, they don’t care it would seem.
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advertising found dead June 26, 2008Posted by nicholas gill in account planning, advertising, Dare, digital advertising, ewarwoowar, nick emmel, thoughts, user generated content, web 2.0.
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I continue to admire the chaps at Dare and me old mucker, Professor Emmel. Despite the flowery shirt. Here’s their digital essay. A lovely piece piece of storytelling and thought leadership. Cut out and keep stuff. Here’s a big version to avoid eye strain.
goodbye geek boy, hello geek girl April 2, 2008Posted by nicholas gill in blog, facebook, females in advertising, five by five, gaming, internet, thoughts, trends.
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Computers, web n stuff. All geeky, spotty boys, right? Wrong. The girls have caught up and overtaken the boys, at least in the US. Read this article in NY Times for interesting insight and more nuggets like this (thanks to Mel Ferguson):
…among Web users ages 12 to 17, significantly more girls than boys blog (35 percent of girls compared with 20 percent of boys) and create or work on their own Web pages (32 percent of girls compared with 22 percent of boys).
Stats backed up by a recent eMarketer piece on more females than males online in US.
You probably also automatically think guys and gaming go together too but not so. In another show of support for the ladies, here’s a thought provoking post about how profanity and general insults have altered the “outsiders” perspective of gaming. There’s also a quite shocking video of someone gaming and basically sounding like he has Tourettes.
And is it any wonder the broad church of the advertising industry struggles to have senior females when repulsive opinions like the one in the image below are held. Very wrong. Full article here.
But that’s quite a miserable end to a post so let’s have some amusement by being wedgie-free from Hanes (via Daily Candy).
And if that wasn’t enough… I work with the no.1 (Kadri – on the right) and no. 3 (Katrina – on the left) hottest singles in the industry according to Revolution mag. Here they are (thanks to Katie White’s facebook).