the future is from… Volvo July 23, 2012
Posted by nicholas gill in automotive, brand experience, innovation, volvo.Tags: automotive, environment, f, future, open, social business, technology, volvo
add a comment
Volvo has changed. No longer just a brick to protect your family. Today, their cars look pretty cool. But today is yesterday in automotive terms so Volvo, like all manufacturers are looking to the future. But where most manufacturers jealously guard their knowledge stocks, the Swedes are opening theirs up. Well, I’m sure these are just a few of the full range of R&D projects underway but it’s a smart move to open up the idea process. Simple website layout and navigation and simple, easy to understand projects. I really like this and the mix of what’s happening today and a glimpse of what’s coming tomorrow.
film, choreography and code… crap song though July 29, 2011
Posted by nicholas gill in chrome, digital, google, innovation, ok go.2 comments
OK GO. I know a lot of words and gushings of loveliness will be thrown at this but it really is good. Apart from the song. Awful. Worse than Eurovision tosh. But turn down the volume and enjoy. Another smashing example of Google Chrome innovation and how you can put innovative code at the heart of great ideas. Now if only they could find a good song…
thoughts from #creativeindustries webcast November 4, 2009
Posted by nicholas gill in #creativeindustries, digital horizons, innovation.add a comment
I watched and live tweeted my thoughts on the Digital Horizons: Commercialising Innovation webinar earlier this week. A lot of bullshit bingo, Rory Sutherland stole the show (and really could/should have just been him talking for 40 mins), the guy from Sony was interesting but the film guy was dull and the woman from Dragon’s Den spent most of her time pushing her own ventures and coming up with a bizarre reference to growing Camembert! Some nice soundbites which hopefully come out in the tweets below around convergence and opportunities. My esteemed colleague, Matt Burrough summed up the part about meta data well to me afterwards, “it seems meta data is important but they couldn’t really explain why.” Technically, the webcast was excellent and the real-time integration of comments & live tweeting added to the experience. You can see all tweets, watch the video again or check out the strategy.
- that’s all folks – get the strategy deck here http://www.innovateuk.org/c… #creativeindustries12:42 PM Nov 2nd
-
please stop her plugging her start ups & more or rory #creativeindustries12:40 PM Nov 2nd
-
“can you see how the camembert grows?” WTF?? #creativeindustries12:39 PM Nov 2nd
-
so the film industry has taken no learnings from the music industry? (another bingo – inter-operability) #creativeindustries12:37 PM Nov 2nd
-
when you re-assemble content, do you do it covertly or overtly depending on who’s doing it and who audience is #creativeindustries12:34 PM Nov 2nd
-
sacrifice time for telly, sacrifice privacy for online ads #creativeindustries12:32 PM Nov 2nd
-
the extent to which brand reputation is formed horizontally is increasing #creativeindustries12:31 PM Nov 2nd
-
more bingo – “iphone app” #creativeindustries12:29 PM Nov 2nd
-
discovery process is fraught & infinite data increases anxiety. that’s why sharing & access points are so key #creativeindustries12:27 PM Nov 2nd
-
is she just plugging all her start ups she’s involved in? #creativeindustries12:25 PM Nov 2nd
-
not entirely sure agree with advertising consumption goes up in sky+ hholds. research i’ve seen shows 70% ffwd thru ads #creativeindustries12:22 PM Nov 2nd
-
oh no, rory silenced to discuss meta data. the other 3 better try harder #creativeindustries12:21 PM Nov 2nd
-
before television there was drunken-ness. now you can do both. hehe #creativeindustries12:18 PM Nov 2nd
-
coherence becomes more difficult with the more platforms you use #creativeindustries12:16 PM Nov 2nd
-
rory genius on now: consumption of events: live and simultaneous (e.g. internet betting & TV) – totally under-exploited #creativeindustries12:16 PM Nov 2nd
-
was that a shameless plug rather than an example? #creativeindustries12:14 PM Nov 2nd
-
will become different to separate games & films in 10 yrs due to immersion & story telling. I think sooner #creativeindustries12:13 PM Nov 2nd
-
immersive experiences, transmedia, convergence – lots of bingo points available here #creativeindustries12:10 PM Nov 2nd
-
consumers don’t want to know about the technology but they want the technology to work so experience is seamless #creativeindustries12:09 PM Nov 2nd
-
music’s always been converged – oppty is about interaction, eg GTA in-game interaction #creativeindustries12:07 PM Nov 2nd
-
#creativeindustries strategy webcast – here’s the strategy http://www.innovateuk.org/c…
Twitter | Facebook | LinkedIn |nr_gill@hotmail.com
Share this Post
[daily dobbie] invent. now. September 10, 2008
Posted by nicholas gill in innovation, invention, inventnow.org, user generated content, web 2.0.add a comment
Get inspired, explore new ideas and patent it at inventnow.
Reach out and touch me:
future trends in advertising March 26, 2008
Posted by nicholas gill in account planning, advertising, futurology, innovation, internet, leo burnett, matt dickman, presentations, thought leadership, trends, video, you tube.3 comments
Here’s a great presentation from the Techno//Marketer himself, Matt Dickman. Definitely worth 40 minutes fo your time. A really well structured presentation with neat examples and good brain food to start the day.
And here’s 8 future trends from Leo Burnett in London. Nice to hear a British voice too.
And here’s another! This time from Paul Isakson (found via David Armano)
If these three things can’t help me pull together a “what’s next” point of view then nothing will.
manifesto monday March 24, 2008
Posted by nicholas gill in account planning, advertising, blog, brand experience, cluetrain, content, conversation, digital advertising, innovation, internet, ogilvy, social media, technorati, thought leadership, web 2.0.add a comment
“Markets are conversations.”
Well, we all should know that by now and should be putting it in place in all our work. But this statement originated in 1999. Way back when dial up tones were the norm. The statement came from the Cluetrain Manifesto which was way ahead of its time. This report from Technorati and Ogilvy revisits that manifesto and shows how to put it into place when you get into work on a Monday.
What I like is that there are some real examples of conversational marketing, social media, call it what you will. And how they worked and why. These case studies cover:
- An Inconvenient Truth
- Microsoft sponsored Live Earth site
- Shut up and sing campaign
- Scion and the Indie film community
- Sun microsystems
There’s a nice diagram too for finding, concentrating and syndicating conversations (above) and we all like more pictures, less words in any document.
I’m not sure it was necessary to devote a half page to a proposed conversational advertising code of conduct considering the one word that springs to mind and sings from the page is “transparency”. And somewhat disagree that “the real spoken language of peers is so much more interesting than copywriting.” Not if you have a good copywriter and they’re released from any corporate and legal shackles.
But well worth a read first thing on a Monday to get the old grey matter warmed up.
Found via Greg Verdino.
2008 digital outlook report from avenue a | razorfish March 13, 2008
Posted by nicholas gill in account planning, avenue a | razorfish, digital advertising, global, innovation, internet, podcast, social media, strategy, thought leadership, web 2.0.add a comment
After getting the 2007 edition, I then forgot to update my email info so had totally forgetten about this great report until Buckers placed a hard copy of the 2008 edition under my nose. Will try and have a read of this on Thursday when I let the train take the strain. Get yours here.
Or if you like to listen rather than read, get the podcast.
Avenue A | Razorfish also has good blog so slap that in your reader too.
stuff and things 07.03.08 March 7, 2008
Posted by nicholas gill in advertising, apple, design, innovation, social media, technology, thought leadership, video, web 2.0, you tube.1 comment so far
Take a step back in time and flick through some classic TV ads including the Hamlet cigar\wig ads.
A very cool Mac virus film by these guys with even cooler stuff on their site.
Egg-shaped car seats and other interesting design and inspiration things at think/thing
Lots of free stuff on the web these days. Get this Free Love report. (via Steve Clayton via Armano on Twitter.)
A bit pointless but you too can make a tune by poking these ladies. So to speak. Found here
And this is pretty freaky the way she follows your cursor around. Can’t make her go cross-eyed though. (thanks to Bo). Created by these folk.
Lots of web-based video tools.
stuff and things 21.11.07 November 21, 2007
Posted by nicholas gill in account planning, advertising, blog, illustration, innovation, internet, msn, social media, social networks, technology, web 2.0, yahoo!, you tube.2 comments
I really like this illustration which I happened upon.
Keep track of all your lists with Flexlists
Yahoo’s innovation recipe which created Pipes
A new kind of web publishing platform via Verdino
Interesting post about college students attitude to advertising
And this just made me laugh. Found it here.
stuff and things 04.11.07 November 4, 2007
Posted by nicholas gill in del.icio.us, facebook, innovation, open social, podcast, social media, social networks, thoughts.1 comment so far
I’m always pleased when someone demystifies and explains some new stuff in a simple way. And, more importantly, helps me to make more of it to improve my productivity. After all, we’re all becoming information overload patients (I’m thinking Keanu Reeves in Johnny Mnemonic hence the visual above. What a great word btw.). I’m forever bookmarking, scribbling in my notebook, saving draft text messages of stuff I see out, and indeed adding content to my blog so that I might come back to it at a later time. I confess that although I know what delicious is (I can’t be arsed to place the dots btw), I haven’t converted to it. I have no explanation as to why as clearly it would help me find my shit a lot easier. As this post from Web Worker Daily tells me.
I found this on the Wordpess homepage & it makes me want to go find out more on OpenSocial which I found the more intriguing part of the post rather than the premise of the title. I even felt compelled to write a comment which used to be a rare event and is happening more and more to me. Am I finding my voice?
Although the Facebook gazillion dollar valuation is quite laughable, I agree totally that portability will be the future, not places. While Facebook is fun today and the opening up of it’s technology to create some good apps (branded or otherwise) has made its appeal more enduring, it’s still in effect another country to my work email, home email, Linked In, other contacts, other places etc. Being able to harmonise and transport that fluidly would be [insert appropriate superlative here.] Better go check out Open Social…
And more social stuff, here’s a link about a social media podcast. I’ve not listened yet so can’t/won’t comment but looks like there could be some good nuggets.
