facebook by south park April 12, 2010Posted by nicholas gill in facebook, south park.
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“Chick friends are worth double dude friends.”
frijj swamp soccerettes – mad, but good February 27, 2010Posted by nicholas gill in facebook, frijj, richard pittham, swamp soccerettes, syzygy, Uncategorized.
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I’ve always thought drinking Frijj was like drinking gloopy, chocolatey mud. And now with their sponsorship of Soccer AM, they’ve created the Swamp Soccerettes. Girls, mud, football. Mad, but what’s not to like? And a bit of augmented reality thrown in too.
The campaign comes alive in the Facebook space, so much more than the microsite which is essentially transaction of the on-pack code. A fine, muddy example of creating an experience that you can continually explore and get muddier as you go deeper into the campaign. And topical too with the Terry/Bridge content.
Here’s the proper version of what the campaign is all about on the Syzygy site. And big shout to me old mucker Richard who looks after this and other cool stuff at the unpronouncable and even harder to spell Syzygy.
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what’s stopping the URL land grab on facebook? June 10, 2009Posted by nicholas gill in facebook, personal brand.
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Remember the court cases that went on around brand protection and ownership for URLs? Is the same thing about to happen with Facebook? As of the wee small hours on June 13, you will no longer be a number. You can be a name. But you’ve got to get up early to make sure you get yours. Do we really need this? Of course we’ll all do it to preserve our own personal branding but I’m fucked if I’ll promote myself as NicholasGill423 just because all the other Nicholas Gill’s are better at getting up at 05.01 GMT than me. Frankly Twitter, blog and Linked In are better personal branding starters.
But the real question here is not about me or individuals. But brands. What’s stopping me grabbing all my clients and super star brand names and then charging them extortionate fees to buy it off me? It’s like the late 1990′s again and one that was always close to my heart as I worked on the brand then was Mr Nissan. Whose surname was actually Nissan and therefore had every right to the nissan.com URL. Lawsuits and millions of dollars later, Nissan realised they should have been nice to him rather than starting with a letter from their legal team but there we go. Shell have the same issue with one of their former employees. Deja vu with Facebook?
I’m sure in the c. 44,000 comments (!) there’s reference to this but I, for one, am not trawling it. c. 35,000 like it too so a good baromoter of getting the people’s vote.
All I can suggest is you get your online reputation management dudes geared up to wake from their slumber early on Saturday and get registering. Who knows what’ll be left for me.
Update 12.06.09 – found this and found it funny so thought I’d share.
Update 13.06.09 – what’s left is what I would have gone with anyway. Surprised. I am now facebook.com/nicholas.gill
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about face March 10, 2009Posted by nicholas gill in brand, brand experience, facebook, the advance guard.
An excellent guide on how brands can utilise the recent changes in Facebook to get deeper engagement and social connection with their consumers. The kind of content stuff agencies should be producing. From US agency The Advance Guard.
anti-social networking September 25, 2008Posted by nicholas gill in brand experience, content, digital advertising, facebook, user generated content, web 2.0.
Great Facebook application for the new film How to Lose Friends and Alienate People about journalist Toby Young’s adventures in NYC with Vanity Fair. The book was very funny so I hope the film does it justice.
Deface your friends, un-friend them, cheat at scrabble and lots of other things to undermine social networking. First Facebook app I’ve got excited about in a while. Sorry, Emily ;-)
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