i like live guy November 24, 2008Posted by nicholas gill in active branding, blog, brand experience, Dare, digital advertising, facebook, picasa, social media, social networks, twitter, vodafone live guy, web 2.0, website, you tube.
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This is Vodafone Live Guy. Live Guy is visiting 11 cities (well, he’s visited a few last week but I was just OOO for too long to write this) until the end of this week. Each day he’s giving away a Dell pooter. How do you get your paws on one? Find him using all types of web 2.0 wondery-ness. Why do I like this so much and why will it enter my new fangled version of Digital WTF?
1. It’s a great demonstration of a product proposition. Vodafone Live gets you and your pooter live wherever you want to. Rather than a-n-other web site, page, banner ad etc. telling you this, Dare (yes, them again.) created Live Guy to dramatise the live-ness of Live and bring the proposition alive up and down this great nation.
2. It’s beyond the site. It’s a blog, it’s a twitter feed, it’s a you tube channel, it’s a facebook love fest and it’s a picasa picture party with a Google mash-up twist. Multi-channel, multiple touch points. Experience Live Guy how you want. My preference was Twitter and that’s where I found out about him first and enjoy his regular ramblings.
3. Live Guy speaks. In the interweb world we espouse two way communication as the new currency. Interact with your audience. And Live Guy does. I asked him a silly question, he gave me a sensible answer. Made me very happy.
4. It’s not just a blah competition. It’s involving and engaging and there’s 11 chances to win the Dell pooter. Say goodbye to the dull registration form kids.
I could go on but I want to get this out before it’s over. Go find him.
[daily dobbie] creative commons September 19, 2008Posted by nicholas gill in blog, creative commons, ideas, internet, netiquette.
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Creative Commons stuff about how to share your good stuff with other people, get them to use it but be nice and credit you. Includes nice logos for your stuff.
Reach out and touch me:
[daily dobbie] P&G social media lab September 5, 2008Posted by nicholas gill in blog, P&G, social media, user generated content, web 2.0.
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Here’s a couple of interesting posts about P&G and what they’re doing in social media land and getting blogger mums involved in the ideation process. Walking the walk of social media and actually doing something about it.
Found these following @Armano.
Reach out and touch me:
social media mistakes June 23, 2008Posted by nicholas gill in ad age, blog, brand, brand experience, content, digital advertising, headstream, joseph jaffe, social networks, web 2.0.
AdAge have compiled the best bits from Joseph Jaffe’s recent presentation at the Association of National Advertisers’ Integrated Marketing Conference. Some great examples here, some of which are new to me, some of which have passed into folklore. I like the way Jaffe has also categorised the mistakes: faking, manipulating, controlling, dominating and avoiding. There’s also a neat analogy at the end about how most campaigns are like a firework display. A bit of whizz bang and ooh and then it disappears. Goes dark. What happens next? That’s our job.
While we’re talking social media examples, here’s a deck I pulled together for our online PR agency, headstream about the importance of online PR. Included toward the back are some examples of shockers (inc. Sony PSPS a la Jaffe above) and also some good ones including an antidote to the Starbucks slam in the video above.
inspiration anyone? June 12, 2008Posted by nicholas gill in blog, brand, bring the love back, digital advertising, microsoft, user generated content, web 2.0, website.
Microsoft are looking to move beyond just the film and:
…we want to try and create an online marketing community and bring as much inspiration as possible to marketers and everybody in the marketing, advertising and publishing business, whether they are marketers, designers or developers.
The ambition is great. Here’s the site where it will come to life. In a bit of second album syndrome, the video itself is not quite as compelling as the original but then it’s just not about the movie this time. But it still has some amusing anecdotes that we’ve all suffered as digital marketers fighting the good fight.
cim seminar | punch above your weight with web 2.0 June 4, 2008Posted by nicholas gill in active branding, Alan Rae, blog, brand experience, Chartered Institute of Marketing, CIM, Lisa Harris, Punch above your weight, seth godin, SME, social networks, Southampton University, squidoo, user generated content, web 2.0.
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A couple of weeks back I attended a CIM seminar on how web 2.0 can help your business punch above it’s weight. As it was local, for once didn’t cost the earth and had web 2.0 in it I thought I’d better pop along.
I liked this:
- the phrase “gifted amateur” basically covering how web 2.0 technology can make a broadcaster, DJ, journalist, dare I say professional etc. out of any of us.
- the chart on slide 12 that visualises the gap and opportunity for web 2.0 and how SMEs in particular can rapidly scale using this rather than high investment & expertise in IT systems and people.
- being informed about another social network called ecademy that is a niche for businesses. And if I can read my notes correctly has 150,000 users worldwide.
- a great example of a garden company who use their passion for their work to run a weekly podcast. Which lasts 45 minutes. And reaches 10,000 subscribers via iTunes. Wow. Imagine 5 years ago, no way could she have done that. She’d had to have wangled her way into a regular guest slot on a local radio station. But with a PC, microphone, freely available software and some time and effort, she’s channelled that passion and sharing it with like minded people. Extending the brand experience beyond the website and the printed ad. Someone in the audience didn’t quite get why anyone would listen to a 45 minute podcast but they missed the point. For niche audiences with shared passions, people do.
I was a bit bemused by:
- while I agree with the premise that SME’s can indeed punch above their weight (as can individuals like me) using the power of web 2.0, I disagree (and made the point in the discussions at the end) that corporates are not making strides as quickly in web 2.0 because of their IT restrictions (equipment, policies etc.). Having worked with a number of corporates of late, the IT department has been a factor but often the least of the worries. It’s more the scale of the organisation requiring multiple approval points, quite often fragmented budgets which restrict/impact decision making and overly protective legal and CSR teams who disable the art of conversation.
- some of the sweeping generalisations such as “if you blog once per week, you’ll be in the top 100 bloggers.” I found that misleading.
- that Twitter was being introduced to a relatively inexperienced digital audience. Even some of my colleagues who do digital haven’t got a clue what the point of Twitter is so to explain that alongside general social media principles seemed a surprising choice. Although saying that I’ve been following @lisaharris since the event and have found some interesting content.
- that Squidoo was brought into the mix as something every business should have. This confused me. A lot. Squidoo say: “Squidoo is about finding people when you care what they know instead of who they know.” Which is OK. But Squidoo is quite US centric. And doesn’t really get talked about that much as far as I can see. Certainly not with the thought leaders I sneak up on and read. I can’t help thinking Squidoo was being used because it’s founder is Seth Godin who does come up with some cracking business ideas. I’d love to have seen more on why this was pushed. I would have spent more time on what tools you can use to build a fantastic site with little/zero tech knowledge using tools that are already out there, e.g. freewebs, or more explanation on Google Ad Words and SEO which can scare people who work in digital let alone normal humans. Or maybe how you can see what people may be saying about you with Google Alerts. How to aggregate your data using Google Reader. Maybe I’m just being picky?
- surprised that Google docs had only come to the presenters attention the day before. But then maybe they’re surprised I hadn’t been aware of ecademy.
But overall I enjoyed it. Also made me chuckle when they said they’d been working on this research project for over a year. I can imagine we’d probably get a couple of weeks tops in agency world to deliver thinking on this if it was a client brief
Here’s a link to the team’s blog. Get in touch with them if you need SME and web 2.0 stuff.
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Tip of the hat to Greg Verdino.
Interact Congress 2008 is a conference about Connecting European eMarketing to be held in Berlin across 2-3 June. And being in Germany, it’s hosted by the German IAB and supported by all the national IABs (UK link here) and the European IAB.
And I’m truly honoured to have been invited to collaborate on the Interact Congress blog for 2008. I look forward to sharing my thoughts and ideas with some of Europe’s top bloggers on the blog when I get back from hols in 2 weeks. Please drop me a line either through the comments section below or direct to email@example.com and let me know any thoughts or subjects you’d like me to raise.
I wonder if my new employers would like to send me out there to hob nob and spread the love?
the ultimate pitch April 13, 2008Posted by nicholas gill in blog, content, user generated content, web 2.0.
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Think you’ve got the next Gorilla inside you? Do you have Heidi’s in your sub-consciousness? Or could you bring a fresh take on a global issue? Creativity doesn’t always reside in the creative department. And here’s your chance to prove it and win a luxurious Cannes trip so you can be demanding, eccentric and quaff litres of fine wine and worse.
Express an idea that could make a world of difference.
The only catch is you have to use some Getty imagery, choons or video in your submission. Not too much of a hardship considering the breadth and quality of their work.
The competition is open to everyone from one man bands to global goliaths and is being judged by some of the most well-known big cheeses in the industry. So how about it?
Competition closes May 14.