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requirements for social engagement February 28, 2011

Posted by nicholas gill in brand experience, digital, social brand, social content, social media.
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I’ve shared before my views before that social media is just stuff and socialised brands can be contagious. More recently, the conversations we’ve been having with clients has been at a granular level; getting social media off the ground, making it work, benchmarking it and importantly, ongoing engagement with the brand connections. We’ve been using this to share our thoughts on engagement. Seems to be well received so thought I’d share here. It’s most likely an interim update to sharing our thoughts on our Socialising the Brand  programme. Your thoughts welcome.

 

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