get creative, get noticed May 28, 2009Posted by nicholas gill in film, MOFILM, user generated content, video, You to the power of 12-U12.
MOFILM have created a unique user generated content competition called “You to the Power of 12- U12”. You get to create video content for any one of 12 global brands including Vodafone, PepsiCo, AT&T and OMO (that’s Persil for the UK readers) to represent their propositions for 2009. For example:
Nokia – creatively show what “connecting people” means in 2009
Philips – showcase the emotional power light has on our lives
Vodafone – how do you make the most of time in a world where time is precious.
I’ve seen video competitions before but nothing on this scale and with some intriguing creative options. Be interesting to see what the brands do with the content. American Express Tribeca (created by Digitas) still holds the pole position in my book for innovative video-based UGC. The copy on the site does have a disclaimer about 50/50 profit share with the winners of any profits garnered from the content so one assumes intent is there rather than just being participatory.
Entries will be judged by Spike Lee and the winners will be showcased at Cannes Lions in June. Find out more and send your video. You can also get expert film-making advice on the MOFILM Twitter stream.
Thanks to Robin Pattinson @ Hill & Knowlton for sharing.
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