buffling = business waffling

Working in the marketing world gives us ready access to utterly ridiculous phrases and words. Often I find myself imaging what a nob I and my colleagues would sound if we uttered such phrases in the real world. We would be shunned. So I always enjoy receiving variations on bullshit bingo. Ramada Encore have been busy little elves collating the top 20 most hated business terms and joined in the nonsense party by creating a new word for the phenomena: buffling – business waffling. I guess they figured using the word bullshit was not synergistic with the brand experience they were trying to project. Oh no, I’m at it again.

Here’s the top 20. Feel free to chime in with more:

Rank	Term
1	Thinking outside of the box
2	Touch base
3	At the end of the day
4	Going forward
5	All of it
6	Blue sky thinking
7	Out of the box
8	Credit crunch
9	Heads up
10	Singing from the same hymn sheet
11	Pro-active
12	Downsizing
13	Ducks in a row
14	Brainstorming
15	Thought shower
16	360º thinking
17	Flag it up
18	Pushing the envelope
19	At this moment in time
20	In the loop

And here’s a couple of funny vids showcasing what utter tosh we talk about everyday sounds like in the real world.

And here’s a fun web 2.0 version of bullshit bingo.

My thanks to Katrina Jackson @ eulogy for sharing.

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