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buffling = business waffling December 18, 2008

Posted by nicholas gill in buffling, bullshit bingo, language.
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buffling

Working in the marketing world gives us ready access to utterly ridiculous phrases and words. Often I find myself imaging what a nob I and my colleagues would sound if we uttered such phrases in the real world. We would be shunned. So I always enjoy receiving variations on bullshit bingo. Ramada Encore have been busy little elves collating the top 20 most hated business terms and joined in the nonsense party by creating a new word for the phenomena: buffling – business waffling. I guess they figured using the word bullshit was not synergistic with the brand experience they were trying to project. Oh no, I’m at it again.

Here’s the top 20. Feel free to chime in with more:

Rank

Term

1

Thinking outside of the box

2

Touch base

3

At the end of the day

4

Going forward

5

All of it

6

Blue sky thinking

7

Out of the box

8

Credit crunch

9

Heads up

10

Singing from the same hymn sheet

11

Pro-active

12

Downsizing

13

Ducks in a row

14

Brainstorming

15

Thought shower

16

360º thinking

17

Flag it up

18

Pushing the envelope

19

At this moment in time

20

In the loop

And here’s a couple of funny vids showcasing what utter tosh we talk about everyday sounds like in the real world.

And here’s a fun web 2.0 version of bullshit bingo.

My thanks to Katrina Jackson @ eulogy for sharing.

Twitter | Facebook | LinkedIn |nr_gill@hotmail.com

Comments»

1. matt - December 18, 2008

Thought I’d revert before close of play today, tried calling but we’ve just had telephone tennis all morning. Your voicemail must be playing up but I’m in meetings all day anyway now so flick me a quick note to explain the whole shabang.

2. matt - January 10, 2009

Leverage (but I like it)

3. matt - January 10, 2009

bandwidth


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