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1. how digital is impacting on recruitment advertising - June 10, 2008

[...] unknown wrote an interesting post today onHere’s a quick excerptThese changes apply equally to recruitment as it does to traditional brand advertising. Digital will never be about one piece of technology or ad format. It will never be about a destination site alone. Or just banners driving to it. … [...]

2. Duane Brown - June 10, 2008

Great post. This is all true but getting a company to see the big picture sometimes is hard. I enjoyed the part about Re-invent the job description & Activate your brand advocates, which is going to be even more important as we move forward.

3. Lis WIlson - June 11, 2008

Very useful reference. I feel its certainly the online – way forward for both recruitment businesses and companies. Like Duane mentioned – its getting a company to see the big picture when there is still alot of resistance to simply advertising roles on line. The amount of organisations we speak to where they think their staff dont even have a computer is flabbergasting.

Things are moving at such a pace, I am sure that the traditional job board structures have a life expectancy and there are a whole mass of other unique methods that will become available in the next 5 minutes.

Really interested in the Wikipedia entry, is there anyone out there can give me a bit more info on this area of company publicity? Ironically seam to be having a bit of an issue trying to figure it out.

4. nicholas gill - June 23, 2008

@Duane & Lis

Thanks for joining in the conversation and apologies for taking some time getting back to you. I absolutely agree with you both about getting companies to see the bigger picture. Unfortunately at present there are those who get it and those that don’t. It’s going to take perserverance and chipping away at the edges with great examples, ideas and opportunities and often, helping them to be brave.

I love your point about people thinking their staff or customers don’t have computers (a beer brand 2 weeks ago I overheard saying they thought their target audience weren’t online. They’re 18-24. Highest pentration group there is. D’oh!). It’s all-pervasive. I often wonder if they hide away because they just don’t understand it. It’s fast-paced and hard to keep up. But also getting in is such a low cost of entry and easy to do.

Re: your wikipedia query, this is as good a place as any to help getting started: http://en.wikipedia.org/wiki/Wikipedia:About

5. Ross - May 6, 2010

I think” getting the bigger picture” is just as much because of a “natural protective stance” as well as not fully understanding the implications, good or bad.

There are still many brands that seem to praise social media and online opportunities and then go back to their usual work and ignore their own advice, like a game of cat and mouse.

Gaining advocacy is definitely one of the bigger advantages of being online, as it’s possible to garner a wider range of audiences.

You’ve hit on a lot important issues and they’re good starting points for looking into much deeper.


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