Just spent an hour or so watching Aki Spicer (the Chuck Norris of account planning according to one fan boy on the live chat) of Fallon presenting to both the internal audience at Fallon and the global audience (of 60 at the peak) who were interested in social media. A smart presentation with good, clear examples. Aki was honest up front to say it was a kind of social media 101 as essentially the “socials” are to inform, inspire and educate internally at Fallon but even still some good thoughts and inspiration. I really enjoyed it. Especially the fact that it was done using social media - check out all the options to participate (detach and distribute in the flesh, people). It’s so damn easy now to use these things that it’s almost criminal to not do it. A big round of applause.

Fallon do these every month so I look forward to checking in again. However, I will probably choose a different channel to view the session as the live chat on Yahoo! Live was a bit pointless and distracting, especially as each comment makes the irritating “boing” and distracts from the speaker. The broadband pipe at work also held up pretty well for the streaming and any pauses didn’t actually lose any words which is usually the case. Although the time delay when Aki got a bit excitable and waved his arms made me lol.

What will I take away (apart from the content which is down below, obv): I would like to do something like this with our planning function. And that delivering these things using social media has to be the norm, not the exception. Makes a mockery that location is important when I can tune into the US at 5pm GMT and participate live. Walk the walk and all that. Great job, Aki. I’m enthused and inspired.