I forgot about this when I posted my somewhat lengthy stuff about New York until I found the flyer in my bag. Puma have joined forces with W Hotels to allow guests at this trendy venue to… well, let’s use their words:

… bring you the freshest and most fabulous ingredients so you can spice up your step with custom sneaks that sizzle!

Despite the fact it’s trainers rather than sneaks, a really good idea. Puma became cool again by getting in on the street level action of boarders and skaters and this then facilitated their cool factor with the kidz. Recently this has extended to aligning the brand to anything and everything to do with stylish, contemporary living. And W Hotels does just that.

The site itself is not unlike Nike ID and allows you to choose oodles of combinations sans a Manchester United line. Thankfully. They also have a gallery where you can see what other like-minded stylish folk have created.